Analyzing Consumer Culture Dynamics Through Text Analysis of Media Discourse: a Sociological Approach
The dynamics of consumer cultures can be grasped through text analysis of media discourse. This paper aims to highlights three areas of strength of text analysis. First, recent technological innovations in freeware software enable researchers to conduct reliable morphological analysis of the Japanese language. Second, text analysis allows measurement of the dynamics of consumer culture in a quantitative manner. Third, text analysis is an appropriate strategy for understanding the role of language in the formation of consumer culture. This paper shows examples of text analysis of magazine article titles published in Japan.
Takeshi Matsui (2011) ,"Analyzing Consumer Culture Dynamics Through Text Analysis of Media Discourse: a Sociological Approach", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 562-563.
Takeshi Matsui, Hitotsubashi University, Japan
E - European Advances in Consumer Research Volume 9 | 2011
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