The Impact of Country of Manufacture and Brand on Consumers’ Attributions of Blame in a Product-Harm Crisis

Previous research on product-harm crises has examined how the characteristics of the observers of the crisis, such as gender or nationality, can influence blame attributions (see Laufer et al, 2005; Laufer and Gillespie, 2004; Laufer, 2002). This study enhances our understanding of the impact of product-harm crises on consumers by examining how situational factors impact consumer blame attributions. Three experiments were conducted involving three different product-harm crises to examine how two extrinsic cues, brand and country of manufacture, impact the assessment of blame by observers to a product-harm crisis where ambiguity is present.

Citation:

Daniel Laufer, Kate Gillespie, and David H. Silvera (2006) ,"The Impact of Country of Manufacture and Brand on Consumers’ Attributions of Blame in a Product-Harm Crisis", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 187-187.