Food Symbolism and Consumer Choice in Brazil

The present study investigated the symbolic meaning of meat in Brazil, by exploring the values endorsed by meat buyers and how these values influence food choice. A survey of 378 Brazilians found that vertical values predicted red meat consumption beyond that accounted by attribute importances, implying that social hierarchy is one cultural association of red meat in Brazil. This finding calls to mind the intriguing proposal of some sociologists and anthropologists that red meat symbolizes hierarchy in cultures that have hierarchical social relations.



Citation:

Michael W. Allen and Claudio V. Torres (2006) ,"Food Symbolism and Consumer Choice in Brazil", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 180-185.

Authors

Michael W. Allen, University of Sydney, Australia
Claudio V. Torres, University of Brasilia, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



Share Proceeding

Featured papers

See More

Featured

O3. The Effect of Numeric Information on Product Evaluation

Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.