Longitudinal Study of Customer Loyalty and Its Antecedents
This research serves two purposes: first, to validate and confirm the relationship between loyalty and its antecedents, as well as the measures used in study constructs, using and adapting models that have already been tested; secondly, and most importantly, to evaluate the evolution of these relationships in a longer period of time, contributing to the understanding of loyalty over time, serving as a way to direct future academic research efforts (e.g., how customer loyalty is formed).
Lelis Balestrin Espartel and Carlos Alberto Vargas Rossi (2006) ,"Longitudinal Study of Customer Loyalty and Its Antecedents", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 171-171.
Lelis Balestrin Espartel, Pontificia Universidade Catolica do Rio Grande do Sul, Brazil
Carlos Alberto Vargas Rossi, Universidade Federal do Rio Grande do Sul, Brazil
LA - Latin American Advances in Consumer Research Volume 1 | 2006
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany