Longitudinal Study of Customer Loyalty and Its Antecedents

This research serves two purposes: first, to validate and confirm the relationship between loyalty and its antecedents, as well as the measures used in study constructs, using and adapting models that have already been tested; secondly, and most importantly, to evaluate the evolution of these relationships in a longer period of time, contributing to the understanding of loyalty over time, serving as a way to direct future academic research efforts (e.g., how customer loyalty is formed).



Citation:

Lelis Balestrin Espartel and Carlos Alberto Vargas Rossi (2006) ,"Longitudinal Study of Customer Loyalty and Its Antecedents", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 171-171.

Authors

Lelis Balestrin Espartel, Pontificia Universidade Catolica do Rio Grande do Sul, Brazil
Carlos Alberto Vargas Rossi, Universidade Federal do Rio Grande do Sul, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



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