Longitudinal Study of Customer Loyalty and Its Antecedents

This research serves two purposes: first, to validate and confirm the relationship between loyalty and its antecedents, as well as the measures used in study constructs, using and adapting models that have already been tested; secondly, and most importantly, to evaluate the evolution of these relationships in a longer period of time, contributing to the understanding of loyalty over time, serving as a way to direct future academic research efforts (e.g., how customer loyalty is formed).


Lelis Balestrin Espartel and Carlos Alberto Vargas Rossi (2006) ,"Longitudinal Study of Customer Loyalty and Its Antecedents", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 171-171.


Lelis Balestrin Espartel, Pontificia Universidade Catolica do Rio Grande do Sul, Brazil
Carlos Alberto Vargas Rossi, Universidade Federal do Rio Grande do Sul, Brazil


LA - Latin American Advances in Consumer Research Volume 1 | 2006

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