Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers

The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers in different countries other than the U.S. Additional research in different cultures is needed to expand the knowledge about preferred service behaviors among consumers.



Citation:

Laura Serviere, Anshu Saran, and Jose N. Barragan (2006) ,"Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 169-170.

Authors

Laura Serviere, University of Texas-Pan American, USA
Anshu Saran, University of Texas-Pan American, USA
Jose N. Barragan, Universidad Autonoma de Nuevo Leon, Mexico



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



Share Proceeding

Featured papers

See More

Featured

E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping

Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Featured

Mere and Near Completion

Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA

Read More

Featured

I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?

Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.