Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers
The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers in different countries other than the U.S. Additional research in different cultures is needed to expand the knowledge about preferred service behaviors among consumers.
Laura Serviere, Anshu Saran, and Jose N. Barragan (2006) ,"Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 169-170.
Laura Serviere, University of Texas-Pan American, USA
Anshu Saran, University of Texas-Pan American, USA
Jose N. Barragan, Universidad Autonoma de Nuevo Leon, Mexico
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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