Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers
The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers in different countries other than the U.S. Additional research in different cultures is needed to expand the knowledge about preferred service behaviors among consumers.
Laura Serviere, Anshu Saran, and Jose N. Barragan (2006) ,"Customers’ Preferred Service Behaviors in the Medical and Restaurant Industries: the Case of the Mexican Consumers", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 169-170.
Laura Serviere, University of Texas-Pan American, USA
Anshu Saran, University of Texas-Pan American, USA
Jose N. Barragan, Universidad Autonoma de Nuevo Leon, Mexico
LA - Latin American Advances in Consumer Research Volume 1 | 2006
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France