Consumer Attitudes Toward Genetically Modified Foods in the Brazilian Market: Which Benefits Can Reduce the Negativism?

Despite the benefits attributed to genetically modified foods, there is still a negative consumer attitude toward them in many countries. Two experiments were conducted in order to test the effects of genetic modification and product benefits on consumer attitudes and behavioral intentions. Results indicated that the presence of the genetic modification in the product led to negative evaluations of the consumer attitudes and the behavioral intentions, the benefits were not enough to attenuate the negative attitudes, consumers with high involvement with GM food presented a more favorable evaluation of the product and demographic variables also influenced the attitudes.



Citation:

Celso Augusto Matos, Carlos Alberto Vargas Rossi, and Delane Botelho (2006) ,"Consumer Attitudes Toward Genetically Modified Foods in the Brazilian Market: Which Benefits Can Reduce the Negativism?", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 162-168.

Authors

Celso Augusto Matos, Universidade Federal do Rio Grande do Sul, Brazil
Carlos Alberto Vargas Rossi, Universidade Federal do Rio Grande do Sul, Brazil
Delane Botelho, EBAPE-FGV, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



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