Consumer Perceptions of Value in a Developing Country: a Model and Empirical Test
Consumer perceptions of value have been well documented and researched by scholars in different areas. Most past studies in this paradigm, however, are undertaken in industrialized countries; hence their findings cannot be extrapolated to the developing countries that offer tremendous market potential for global products. In this study, consumer perceived value is hypothesized to be formed with the interactions between/among consumer perceptions of product quality, risk, and Sacrifice. Perceptions of product quality, risk, and sacrifice are hypothesized to be dependent upon corporate image, country of origin, and price. The major findings are discussed and directions for future research are suggested.
Md. Humayun Kabir Chowdhury and Shuzo Abe (2006) ,"Consumer Perceptions of Value in a Developing Country: a Model and Empirical Test", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 154-160.
Md. Humayun Kabir Chowdhury, Rajshahi University, Bangladesh
Shuzo Abe, Yokohama National University, Japan
LA - Latin American Advances in Consumer Research Volume 1 | 2006
Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico
Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences