Substantive Issues About Consumer Behavior Research in Latin America: Relevant Topics, Trends, Methodologies and Empirical Analyses

This roundtable discussed relevant current streams of consumer behavior research in Mexico and Latin America and explored avenues for new research. Research topics discussed included: Distance collaboration groups; satisfaction and services; and counterfeits.



Citation:

Raquel Castaño and Edgardo Ayala (2006) ,"Substantive Issues About Consumer Behavior Research in Latin America: Relevant Topics, Trends, Methodologies and Empirical Analyses", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 146-147.

Authors

Raquel Castaño, Tecnológico de Monterrey
Edgardo Ayala, Tecnológico de Monterrey



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



Share Proceeding

Featured papers

See More

Featured

Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products

Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.