Substantive Issues About Consumer Behavior Research in Latin America: Relevant Topics, Trends, Methodologies and Empirical Analyses
This roundtable discussed relevant current streams of consumer behavior research in Mexico and Latin America and explored avenues for new research. Research topics discussed included: Distance collaboration groups; satisfaction and services; and counterfeits.
Raquel Castaño and Edgardo Ayala (2006) ,"Substantive Issues About Consumer Behavior Research in Latin America: Relevant Topics, Trends, Methodologies and Empirical Analyses", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 146-147.
Raquel Castaño, Tecnológico de Monterrey
Edgardo Ayala, Tecnológico de Monterrey
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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