Living With Respect

What is respect? Despite its wide usage across disciplines, the concept of “respect” has received little deliberate attention. This phenomenological study attempts to understand people’s experiences of respect in a university service setting. Analyses of the meaning of respect reveal multiple interrelated themes. Mutual interaction binds together the themes of care, acceptance, responsibility, equality, and achievement. We suggest that respect may be foundational to successful relationships.


Carolyn L. Costley, Lorraine A. Friend, and Tenzin Thuthob Tsarong (2006) ,"Living With Respect", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 139-145.


Carolyn L. Costley, University of Waikato, New Zealand
Lorraine A. Friend, University of Waikato, New Zealand
Tenzin Thuthob Tsarong, The Warehouse, New Zealand


LA - Latin American Advances in Consumer Research Volume 1 | 2006

Share Proceeding

Featured papers

See More


J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More


C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More


Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions

Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.