Simulations As Possessions and Their Role in Self Extension

It has been suggested that contemporary consumption is characterized more by an electronically conducted flow than by embedded heavy commodities. Widespread experimentation with consumption of technology has resulted in creation of newer modes of consumption and possession. Computer Mediated Environment (CME) technologies have lately become a representative form of technological consumption. It can be argued that every moment spent in a mediated environment entails another given up in the real world; each act of consumption in a CME replaces an act of consumption in the real world; each simulated consumable replaces a tangible one.


Shakeel Siddiqui and Darach Turley (2006) ,"Simulations As Possessions and Their Role in Self Extension", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 130-132.


Shakeel Siddiqui, Dublin City University, Ireland
Darach Turley, Dublin City University, Ireland


LA - Latin American Advances in Consumer Research Volume 1 | 2006

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