Country-Of-Origin Effects Revisited: the Case of the German Automobile Market
Country-of-origin (COO) effects have been one of the top research themes in international marketing over the last four decades, especially in the Anglo-American literature. In Germany, however, researchers have paid relatively little attention to this topic, although with some notable exceptions. Accordingly, this study extends the research in the area by analyzing the COO effect with respect to German consumers.
Verena Vogel, David Woisetschläger, and Dieter Ahlert (2006) ,"Country-Of-Origin Effects Revisited: the Case of the German Automobile Market", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 119-120.
Verena Vogel, University of Muenster, Germany
David Woisetschläger, University of Muenster, Germany
Dieter Ahlert, University of Muenster, Germany
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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