Ambient Scents in Government Offices: Direct and Indirect Effects and Moderating Variables

This article examines the influence that pleasant ambient scents have on the consumer. An experiment in a post office provides evidence that all pleasant scents do not necessarily influence consumers positively, probably because of their actual significance. Some have no effect, some have negative ones. Moreover, it shows that mediating variables (cognitive and affective responses) and moderating variables (sex, aim of the visit and familiarity with the point of sale) have to be taken into account.



Citation:

Virginie Maille (2006) ,"Ambient Scents in Government Offices: Direct and Indirect Effects and Moderating Variables", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 109-116.

Authors

Virginie Maille, CERAM Sophia Antipolis, France



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



Share Proceeding

Featured papers

See More

Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More

Featured

Linguistic Antecedents of Anthropomorphism

N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France

Read More

Featured

M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards

Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.