Ambient Scents in Government Offices: Direct and Indirect Effects and Moderating Variables

This article examines the influence that pleasant ambient scents have on the consumer. An experiment in a post office provides evidence that all pleasant scents do not necessarily influence consumers positively, probably because of their actual significance. Some have no effect, some have negative ones. Moreover, it shows that mediating variables (cognitive and affective responses) and moderating variables (sex, aim of the visit and familiarity with the point of sale) have to be taken into account.



Citation:

Virginie Maille (2006) ,"Ambient Scents in Government Offices: Direct and Indirect Effects and Moderating Variables", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 109-116.

Authors

Virginie Maille, CERAM Sophia Antipolis, France



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



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