The Adoption of Foreign Music As Hedonic Experience: a Theoretical Model

Despite the importance of music in our everyday lives, there is no deep understanding of the factors influencing the adoption of music as a product, especially unfamiliar music genres such as those from foreign cultures. As such, antecedents and consequences related to music preference and acceptance remain unclear. Highlighting the importance of this study, recent data show five percent of all records sold in the US came from foreign markets, which represented more than $ 700 million in retail sales (Throsby 2002). This paper develops a theoretical model to facilitate understanding of this phenomenon. Specifically, two issues are addressed in this study: 1) listening to music as a leisure activity and 2) the hedonic consumption of music as a product.



Citation:

Cecilia Maldonado and Angela Hausman (2006) ,"The Adoption of Foreign Music As Hedonic Experience: a Theoretical Model", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 93-95.

Authors

Cecilia Maldonado, University of Texas–Pan American, USA
Angela Hausman, University of Texas–Pan American, USA



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



Share Proceeding

Featured papers

See More

Featured

Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction

Joshua Lewis, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA

Read More

Featured

D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media

Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna

Read More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.