The Adoption of Foreign Music As Hedonic Experience: a Theoretical Model
Despite the importance of music in our everyday lives, there is no deep understanding of the factors influencing the adoption of music as a product, especially unfamiliar music genres such as those from foreign cultures. As such, antecedents and consequences related to music preference and acceptance remain unclear. Highlighting the importance of this study, recent data show five percent of all records sold in the US came from foreign markets, which represented more than $ 700 million in retail sales (Throsby 2002). This paper develops a theoretical model to facilitate understanding of this phenomenon. Specifically, two issues are addressed in this study: 1) listening to music as a leisure activity and 2) the hedonic consumption of music as a product.
Cecilia Maldonado and Angela Hausman (2006) ,"The Adoption of Foreign Music As Hedonic Experience: a Theoretical Model", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 93-95.
Cecilia Maldonado, University of Texas–Pan American, USA
Angela Hausman, University of Texas–Pan American, USA
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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