Channel Blurring and Consumer Expectations: Evidence in Chile

Retail firms from all over the world are struggling to satisfy customers by providing more than just goods and services, but an ideal shopping experience. The shopping experience incorporates several elements such as low prices, product quality, information, assortment, convenience, entertainment and services, among others (Arnold et. al., 1983).


Constanza C. Bianchi and Joaquin Mena (2006) ,"Channel Blurring and Consumer Expectations: Evidence in Chile", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 91-92.


Constanza C. Bianchi, Universidad Adolfo Ibáñez, Chile
Joaquin Mena, Universidad Adolfo Ibáñez, Chile


LA - Latin American Advances in Consumer Research Volume 1 | 2006

Share Proceeding

Featured papers

See More


Cues to Sincerity: How People Assess and Convey Sincerity in Language

Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA

Read More


‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More


Shared Values, Trust, and Consumers’ Deference to Experts

Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.