Channel Blurring and Consumer Expectations: Evidence in Chile
Retail firms from all over the world are struggling to satisfy customers by providing more than just goods and services, but an ideal shopping experience. The shopping experience incorporates several elements such as low prices, product quality, information, assortment, convenience, entertainment and services, among others (Arnold et. al., 1983).
Citation:
Constanza C. Bianchi and Joaquin Mena (2006) ,"Channel Blurring and Consumer Expectations: Evidence in Chile", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 91-92.
Authors
Constanza C. Bianchi, Universidad Adolfo Ibáñez, Chile
Joaquin Mena, Universidad Adolfo Ibáñez, Chile
Volume
LA - Latin American Advances in Consumer Research Volume 1 | 2006
Share Proceeding
Featured papers
See MoreFeatured
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA
Featured
What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal
Marit Drijfhout, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Featured
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA