Channel Blurring and Consumer Expectations: Evidence in Chile
Retail firms from all over the world are struggling to satisfy customers by providing more than just goods and services, but an ideal shopping experience. The shopping experience incorporates several elements such as low prices, product quality, information, assortment, convenience, entertainment and services, among others (Arnold et. al., 1983).
Constanza C. Bianchi and Joaquin Mena (2006) ,"Channel Blurring and Consumer Expectations: Evidence in Chile", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 91-92.
Constanza C. Bianchi, Universidad Adolfo Ibáñez, Chile
Joaquin Mena, Universidad Adolfo Ibáñez, Chile
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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