Pop Divas and the Expression of Emotions in Virtual Communities: a Cross-Regional Comparison
Studying the expression of emotions in virtual communities yields insights into the mindset of people, especially in the virtual community environment. In this milieu, people post messages voluntarily with the only purpose to be in contact with others who share the same interests. It’s important for marketers to understand emotions in people because emotions are a very important factor in consumer behavior. Emotion is linked to consumption and can influence attitudes and actual behaviors. Understanding the emotions expressed in virtual communities helps marketers improve their understanding to develop strategic plans more effectively and with more accuracy.
Cecilia Maldonado and Michael S. Minor (2006) ,"Pop Divas and the Expression of Emotions in Virtual Communities: a Cross-Regional Comparison", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 86-87.
Cecilia Maldonado, University of Texas–Pan American, USA
Michael S. Minor, University of Texas–Pan American, USA
LA - Latin American Advances in Consumer Research Volume 1 | 2006
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
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Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University