A Comparative Study of Spokesperson Accent and Communication Effectiveness in Border and Inland Mexican Cities

Universal to all people is the use of language. Furthermore, communities that are characterized along such dimensions as ethnicity and general economic prosperity tend to develop shared speech patterns and habit (i.e., dialects and accents) (Platt and Platt 19975, p. 34). Since communities are perceived to vary in status (Trudgill 1983, p. 217), a speaker’s accent can influence the listener’s perception of the speaker.



Citation:

Oscar W. DeShields, Jr. (2006) ,"A Comparative Study of Spokesperson Accent and Communication Effectiveness in Border and Inland Mexican Cities", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 82-83.

Authors

Oscar W. DeShields, Jr., California State University-Northridge, USA



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



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