A Comparison of the Economical Behavior to Food Risk: European Consumers and Latin-American Consumers
In the last few years European people have undergone several transient collective anxieties created by a situation of health risk regarding food, due to a possible human health risk situation (real or not). These anxieties are called “food crisis”. The negative health consequence generated by a risky human health product, and the frequency with which they are observed is called food risk.
Azucena Minerva García León and Ruth Areli García León (2006) ,"A Comparison of the Economical Behavior to Food Risk: European Consumers and Latin-American Consumers", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 67-71.
Azucena Minerva García León, Universidad Autónoma de Nuevo León, Mexico
Ruth Areli García León, Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Puebla, Mexico
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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