The Impact of a Crisis in Attribute Importance Perceptions
How the costumers react during and before an economic and financial crisis is an important yet scantily researched issue (Zurawicki and Braidot, 2005). We evaluate the variations in the perceived importance of the bank quality attributes as determinated by a severe shock in the situational context. The particular episode considered here is the collapse of the financial system in Uruguay in June 2002. It was a short but profound crisis; the Uruguayan banking system became insolvent with banking holidays resulting in a significant financial system confidence crisis (Lado, Torres y Licandro, 2006).
Nora Lado, Anna Torres, and Oscar Licandro (2006) ,"The Impact of a Crisis in Attribute Importance Perceptions", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 61-63.
Nora Lado, University Carlos III Madrid, Spain
Anna Torres, Pompeu Fabra University, Spain
Oscar Licandro, Univesidad Catolica del Uruguay, Uruguay
LA - Latin American Advances in Consumer Research Volume 1 | 2006
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