Consumer Satisfaction and Loyalty in the Supermarket Industry in Brazil

Firms in today’s competitive markets seek long-standing relationships with their clients. The literature in the field shows that considerable efforts are made in building relationships, and customer loyalty is at the heart of this Marketing orientation (MÜCKENBERGER, 2001).



Citation:

Eric David Cohen (2006) ,"Consumer Satisfaction and Loyalty in the Supermarket Industry in Brazil", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 55-57.

Authors

Eric David Cohen, IBMEC Rio de Janeiro, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 1 | 2006



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