Trust Development in E-Commerce and Store Choice: Model and Initial Test

It has often been said that one of the reasons for the weak performance of electronic commerce is that Internet users are afraid of shopping online and this would be a matter of trust. Despite the interest in the investigation of how important trust is for e-commerce, several problems of previous studies have made it difficult to integrate their results. This study tries to overcome some of these problems by incorporating the idea that trust has several facets and it is not a static but rather a dynamic phenomenon.


José Mauro da Costa Hernandez and José Afonso Mazzon (2006) ,"Trust Development in E-Commerce and Store Choice: Model and Initial Test", in LA - Latin American Advances in Consumer Research Volume 1, eds. Silvia Gonzalez and David Luna, Duluth, MN : Association for Consumer Research, Pages: 44-45.


José Mauro da Costa Hernandez, Centro Universitário Nove de Julho, Brazil
José Afonso Mazzon, Universidade de São Paulo, Brazil


LA - Latin American Advances in Consumer Research Volume 1 | 2006

Share Proceeding

Featured papers

See More


N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More


Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences

Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA

Read More


Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.