Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

2018 ACR Conference - Dallas: Registration Open

2018 ACR Conference - Dallas: Registration Open August 13, 2018 / more »

2018 ACR EARLY CAREER AWARD – CALL FOR NOMINATIONS

ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research. Please send nominations to the chair of the committee, Elizabeth Cowley (elizabeth.cowley@sydney.edu.au), before August 27th, 2018.
July 26, 2018 / more »

ACR DISTINGUISHED SERVICE AWARD

We invite ACR members to send nominations for the prestigious ACR DISTINGUISHED SERVICE AWARD to Ron Hill, who is serving as the Chair of the nominating committee. The deadline for nominations is August 21, 2018.
July 23, 2018 / more »

2018 ACR Conference Travel Stipend Grant - Deadline Extended

Needs-based travel stipends will be available to 20 meriting PhD students with an accepted competitive paper, working paper, special session, or film to the October 11-14, 2018 ACR Conference in Dallas ,TX. Application deadline: July 23, 2018  July 13, 2018 / more »

Passing of Dr. Paul Miniard

For those of you who knew him, worked with him, learned from him, or read and used his textbook, I wanted to share this sad news about my colleague and friend, Paul W. Miniard. All of us in the Florida International University Marketing Department are shocked and saddened. July 9, 2018 / more »

2019 Asia Pacific ACR Conference - Call for Papers - Deadline Extended

Submissions Deadline Extended to 8-5-18 (23:59 hours IST)
CALL FOR PAPERS “CONSUMERS AND THEIR DATA” January 10-12, 2019 Ahmedabad, India July 3, 2018 / more »

2019 ACR Conference - Atlanta Chairs

Rajesh Bagchi, Lauren Block & Leonard Lee. Doctoral Symposium Chairs: Keisha Cutright & Thomas Kramer July 1, 2018 / more »

2018 ACR/Sheth Foundation Dissertation Grants

Cross-Cultural and Public Purpose Consumer Research, submit proposals after June 18, 2018 but no later than July 20, 2018.  The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in academic year 2017-2018 and designed for completion in 2018-2019. This year the Sheth Foundation has kindly supported this initiative with a grant of $10,000, which will be used to fund between two and four doctoral research grants. June 7, 2018 / more »

Call for Nominations for ACR Fellows

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. Deadline: August 1, 2018 June 6, 2018 / more »

Jacob (Jack) Jacoby

NYU Emeritus Professor Jacob (Jack) Jacoby passed away on March 19, 2018. 
April 3, 2018 / more »