The Journal of the Association for Consumer Research (JACR)
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The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme. For more information click here.
 | Editor in Chief: Vicki G. Morwitz, Columbia University, New York, New York, USA vgm2113@gsb.columbia.edu |
JACR Policy Board
Keisha Cutright, Duke University, Durham, North Carolina, USA
Eileen Fischer, York University, Toronto, Ontario, Canada
Andrew Gershoff, University of Texas, Austin, Texas, USA
Vanessa Patrick-Ralhan (chair), University of Houston, Houston, Texas, USA
Linda Tuncay Zayer, Loyola University Chicago, Chicago, Illinois, USA
Rajiv Vaidyanathan, University of Minnesota, Duluth, Minnesota, USA
Tiffany White, University of Illinois - Urbana-Champaign, USA
Contact JACR Editorial Office
Please address all editorial correspondence to:
James Ellis, Managing Editor
Journal of the Association for Consumer Research
University of Chicago Press
Journals Division
1427 East 60th Street
Chicago, IL 60637
T: (773) 702-8292
F: (773) 753-4247