Recent News and Updates

See All News

February 06, 2021

In honor of Jerome Williams

Jerome Williams, In Memoriam


The light that burns twice as bright burns half as long. We are deeply saddened by the death of our dear friend, colleague, and mentor Jerome Williams. As a scholar, his record of award-winning and otherwise notable publications stretches back over 35 years, beginning interestingly enough with an ACR Special Volume in 1985.

Read More

February 02, 2021

In honor of Marylouise Caldwell

It is with deep sorrow that ACR says goodbye to a thought-provoking scholar and an irreplaceable friend, Marylouise Caldwell from the University of Sydney.

Read More

January 31, 2021

Sheth Foundation Medal 2021 Recipient George Day

The 2021 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. George S. Day. 

Read More

December 30, 2020

ACR/SHETH FOUNDATION DOCTORAL SYMPOSIUM SMALL RESEARCH GRANTS WINNERS

To help our doctoral student symposium attendees in these difficult times, we offered five $1000 competitive research grants on the original ACR 2020 conference theme of “Rendez-Vous in the City of Light.” Here are the winners of this special award, funded in part, by the Sheth Foundation.

Read More

December 30, 2020

THE PANDEMIC TRANSFORMED ECONOMY (JACR - CFP)

Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 2
The goal of this special issue is to document and analyze the rapid changes in consumer behavior caused or accelerated by the COVID-19 pandemic and related safety measures it requires (e.g., social distancing, stay-at-home orders, mask-wearing, etc.),

Read More

November 10, 2020

TCR Brings Zoom Seminar Series Focused on Transforming Community

TCR’s Executive Leadership and Social Impact Council, an initiative to connect TCR researchers with leaders at nonprofits and public policy organizations, is hosting a fall Zoom seminar series focused on Transforming Community. Changemaker Communities co-create bold new partnerships with influential institutions in a region to adapt and thrive in a fast-changing world. This initiative works to build communities where everyone realizes their power to impact their world.

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More

Featured

All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Hristina Nikolova, Boston College, USA

Read More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

Read More

Featured

Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker

Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Darren Dahl, University of British Columbia, Canada

Read More

Featured

Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer

Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.