Recent News and Updates

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September 24, 2021

Special Issue on Consumer Movements and Activism

Check out the call for papers on Consumer Movements and Activism at the Journal of the Association for Consumer Research

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September 15, 2021

Time to vote!

It is the time of the year when you need to vote for members of the 2022 ACR Board of Directors.

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August 25, 2021

Two New JACR calls for research

Please see the two new calls for research at JACR: One soliciting research on Children and Adolescent Consumer Behavior, and the other on the Automation of Marketing and Consumption

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August 04, 2021

JACR Webinar on Addiction and Maladaptive Consumption

Did you miss the JACR webinar on Addiction and Maladaptive Consumption? Check out the recording. 

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July 27, 2021

JACR Earns First Scopus CiteScore Ranking

JACR was accepted by Scopus in 2020 and has now received its debut 2020 Scopus CiteScore of 5.6 (Elsevier B.V., 2021). This excellent debut score puts JACR in the top quartile in all three of our Scopus subject categories: (1) Applied Psychology, (2) Economics and Econometrics, and (3) Marketing.

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July 02, 2021

EUROPEAN ACR 2023 CALL FOR PROPOSALS [DEADLINE OCTOBER 15, 2021]

The ACR Board of Directors is open to proposals for hosting the 2023 ACR European conference. ACR holds a European conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. 

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO

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Featured

K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations

Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA

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Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

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Featured

Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA

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Featured

C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

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Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.