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November 14, 2022

EACR 2023 (July 6-8, 2023) - Call for Papers

We are excited to announce that European ACR (EACR) will be held in Amsterdam from July 6-8, 2023! The conference is envisioned to provide opportunities for intersections among consumer researchers and promises to be the center point connecting science and our diverse backgrounds.

Get inspired by a keynote speech by Daniel Effron (London Business School) and an excellent set of panel discussions around the themes of Intersections, Open Science, Technology, and many more.  Socialize with your international colleagues while enjoying the rooftop view from our conference venue, the Casa Hotel.  Experience the beauty of Amsterdam and its vibrant atmosphere with excellent music, food, and drinks.  Last but not least pack your dancing shoes for a gorgeous closing party!

Deadline for submissions: December 15th, 2022

Call for Papers (CFP):

Conference Website:

Conference Submission Website:

Conference Email:


We hope you will join us for a great and inspiring conference!  

Your EACR 2023 Conference Co-Chairs,

Aylin Aydinli, Femke Van Horen, Selin Atalay and Shailendra (Shelly) Jain

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November 02, 2022

2023 ACR Board Election Results

On behalf of the ACR Board, I am delighted to present the members elected to the 2023 ACR Board who will join the Board on January 1, 2023:

President-Elect: Kristin Diehl

Treasurer (in Training for 2023): Hristina Nikolova

Perspectives Director (Industry): Barbara Kahn

At-Large Director: Mary Steffel

Please join me in congratulating these members.

Dr. Rajiv Vaidyanathan

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October 27, 2022

Congratulations to All Award Winners at the #ACR2022 Conference in Denver, CO!

2023 ACR Fellow Award

Dr. Susan Fournier, the Allen Questrom Professor and Dean of the Questrom Business School at Boston University

Dr. Rik Pieters, Amélia de Mello Foundation Chair of Marketing at Universidade Católica Portuguesa, Lisbon, Eminent Research Scholar and Emeritus Professor, Tilburg University.

Early Career Award: Peggy Liu, University of Pittsburg

Best Videography Award: Máté  Bencze, Corvinus University of Budapest

Best First-Time Videography Award: Benjamin Garner, University of Central Arkansas

Best Working Paper: Serena D'Hooge, Erasmus University

Best Working Paper: Steven Sweldens, Erasmus University

Best Working Paper: Mandy Hütter, University of Tuebingen

Nicosia Award: Jinyan Xiang, Virginia Tech

Nicosia Award: Mario Pandelaere, Virginia Tech


2022 ACR/Sheth Foundation Dissertation Award Winner: Ghalia  Shamayleh, Concordia University

2022 ACR/Sheth Foundation Dissertation Award Winner: Liang Shen, University of Cincinnati

2022 ACR/Sheth Foundation Dissertation Award Winner: Yeseul Kim, University of South Florida

2022 ACR/Sheth Foundation Dissertation Award Winner: Xiaohong Zhao, Shanghai Jiaotong University

2022 ACR/Sheth Foundation Dissertation Award Honorable Mention: Benedikt Alberternst, Freie Universität Berlin

2022 ACR/Sheth Foundation Dissertation Award Honorable Mention: Shirley Bluvstein, New York University

2022 ACR/Sheth Foundation Dissertation Award Honorable Mention: Elina Hur, Cornell University

2022 ACR/Sheth Foundation Dissertation Award Honorable Mention: Natalia Rogova, Catholic University of Eichstätt-Ingolstadt


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October 27, 2022

DEADLINE EXTENSION: JACR Issue on Children and Adolescent Consumer Behavior

In anticipation of the usual busy holiday travel and lengthy time away from the office, the editors of the JACR issue on Children and Adolescent Consumer Behavior are extending the submission deadline to February 1, 2023. For details on this issue, please see the call for papers at


If you have specific questions or would like the editors’ feedback on a proposed submission, please contact one or more of the editors at, or

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October 19, 2022

Know Before You Go! ACR Conference Information

We’re looking forward to welcoming you to ACR 2022 as we gather TOGETHER for the first time in three

years this week in Denver!

Here’s some helpful information for planning your trip:

Conference Hotel 

Sheraton Downtown Denver Hotel 

1550 Court Place

Denver, CO

(303) 893-3333

Check-in Time: 4:00 pm

Check-out Time: 11:00 am

Airport Transportation:

There is a light rail train from Denver Airport to the Downtown Transit Center and the fare is only

$10.50. After you arrive at the transit center you can then catch a ride on the free Shuttle across from

the transit center. You’ll want to get off at the Court Place stop.

If you choose to take a taxi, there is a set fare of $56 one way from the airport. Taxi drivers are known

to try to charge more than the fare, so confirm the fare before you take a taxi.

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October 03, 2022

Virtual Track Registration for ACR Conference in Denver

Not able to join #ACR2022 in person but don't want to miss out? Good news - we have a Virtual Track Registration this year! Although all presentations at ACR 2022 will be in person, one track will be live-streamed throughout the conference to allow for viewing online.

In addition to the two Prospects and Perspectives sessions (the plenary panels) and the Presidential Address, all of the sessions held in Director's Row H will be live-streamed. The chairs scheduled diverse sessions in Director's Row H, so our virtual participants will see both Competitive Paper Sessions and Special Sessions, sessions using various research methods, a Methods Workshop, and the ACR Fellows Addresses. 

Register for "Access to ACR 2022 Virtual Content":

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

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A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory

Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA

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B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing

Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne

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The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment

Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA

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Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels

Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada

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Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.