Recent News and Updates

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March 22, 2021

The 2022 (Denver) ACR conference co-chairs have been announced.

On behalf of 2022 ACR President Jen Argo and the entire ACR Board, we announce the 2022 (Denver) conference chair team.


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March 08, 2021

ACR Conference 2021 -  October 28 - 31, 2021

This conference will be virtual. It will be a renewal of our community with a few new twists to spark conversations in service of professional growth and to benefit from our diversity. 
https://www.acrwebsite.org/go/ACR2021

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March 03, 2021

FINANCIAL DECISION MAKING - Call for Papers - JACR

Issue Editors: Abigail Sussman, Hal Hershfield, and Oded Netzer 
Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 4

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February 06, 2021

In honor of Jerome Williams

Jerome Williams, In Memoriam


The light that burns twice as bright burns half as long. We are deeply saddened by the death of our dear friend, colleague, and mentor Jerome Williams. As a scholar, his record of award-winning and otherwise notable publications stretches back over 35 years, beginning interestingly enough with an ACR Special Volume in 1985.

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February 02, 2021

In honor of Marylouise Caldwell

It is with deep sorrow that ACR says goodbye to a thought-provoking scholar and an irreplaceable friend, Marylouise Caldwell from the University of Sydney.

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January 31, 2021

Sheth Foundation Medal 2021 Recipient George Day

The 2021 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. George S. Day. 

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

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How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection

Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA

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Featured

Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making

Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada

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Featured

Time-of-Day Effects on Consumers’ Social Media Engagement

Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA

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D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending

Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia

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Featured

I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication

Moon-Yong Kim, Hankuk University of Foreign Studies

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