ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

See All News

May 26, 2020

2020 ACR Conference to Explore a Variety of Virtual Options

COVID-19 has wreaked havoc around the world and altered our traditional approaches to doing things. With this tremendous uncertainty as to when life will return to normal ACR has actively begun looking into alternative approaches for hosting the 2020 ACR Conference that was originally scheduled for Paris in October. Given that it appears unlikely that ACR members will be traveling freely to attend large gatherings by October, ACR has decided to explore a variety of virtual options for this year’s conference.

Read More

April 29, 2020

2020 ACR EARLY CAREER AWARD – CALL FOR NOMINATIONS

ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research. This award will be presented at the Awards Luncheon at ACR 2020 to be held in October in Paris, France. Nomination deadline: June 15, 2020

Read More

April 13, 2020

REMINDER - JACR Call for Papers - NEW INSIGHTS ON CONSUMPTION COLLECTIVES

Call for Papers | Journal of the Association for Consumer Research | Volume 6, Issue 4 - Deadline for Initial Submission: July 1, 2020

Read More

April 13, 2020

Call for Nominations - Editor-in-Chief, Journal of the Association for Consumer Research

The Editor Search Committee of the Journal of the Association for Consumer Research (JACR) is seeking nominations for the role of editor-in-chief (EIC).

Read More

April 09, 2020

ACR Fellow Award 2021 - Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. Deadline: August 1, 2020

Read More

April 01, 2020

JACR Call for Papers: Flash COVID-19 Research Issue

Attention ACR members and colleagues: JACR plans to publish a special Flash COVID-19 Research Issue for rapid dissemination of timely research that can be used to inform policies and to stimulate ongoing research related to how societies deal with pandemics. The issue will be edited by JACR Editor-in-Chief Angela Lee (Northwestern University) and Guest Editor Kelly Goldsmith (Vanderbilt University). The submission deadline is July 6, 2020. For details on the scope and timeline for the issue, visit https://www.journals.uchicago.edu/journals/jacr/forthcoming-6.1s

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

Brought To You Live”: On The Consumption Experience of Live Social Media Streams

Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Featured

Social Class and Prosocial Behaviors

Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding

Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore

Read More

Featured

When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA

Read More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Featured

Trust No One. Verify Everything: Bitcoin

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.