Recent News and Updates

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November 21, 2023

AP-ACR 2024 Conference Grant - Apply Now!

To assist PhD students with limited resources to attend the Asia-Pacific ACR 2024 conference in Bali, we collaborate with the Sheth Foundation to grant need-based travel stipends to PhD students with an accepted competitive paper, working paper, special session, or roundtable. Anyone who will be a PhD student in July 2024 and presenting their work at the conference as a student is encouraged to apply.

These stipends will include complimentary conference registration and the conference gala.


Click below to read the full description and apply today!

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November 10, 2023

2023 ACR Award Winners Announced

ACR Award winners were announced on Saturday, October 28th at the annual conference.  This year the conference took place in Seattle, WA.  

Click "Read More" to view the full list of ACR award winners that were announced at ACR 2023 in Seattle, WA on October 28, 2023.

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October 26, 2023

In Memoriam 2023

Click "Read More" below to view photos and biographies of ACR members who have passed on in the year 2023

John O'Shaughnessy 

Josh Beck

Michael Houston

Howard Kunreuther

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September 28, 2023

Free JACR Webinar! - Financial Decision Making

October 17th, 2023 - 2:00-3:00 EST

Hosted by: 

Abigail Sussman, University of Chicago

Hal Hershfield, University of California, Los Angeles

Oded Netzer, Columbia University

Register in advance HERE for this webinar.

After registering, you will receive a confirmation email containing information about joining the

Zoom link 

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August 28, 2023

Register Now for ACR 2023 in Seattle, WA - October 26-28, 2023

Registration for ACR 2023 in Seattle, WA is now open! 

Early bird pricing will run through September 25th.  Regular pricing will run from September 26th - October 19th.  Then, beginning on October 20th, on-site pricing will begin.  

Secure your registration preferences today by logging in to your ACR account and click the "register for conference" link.

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August 07, 2023

ACR Transition to New Member Website!

We are pleased to announce that ACR will be launching a brand new member website later this week. Personify Memberclicks is a powerful membership management software that helps streamline operations, increase membership engagement, and make for a modern user-friendly experience. You may already be familiar with the site as it is the same backend used by SCP.

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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How Numeric Roundness Influences Probability Perceptions

Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA

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L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior

Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA

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Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India

Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada

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Doing Worse but Feeling Better: Consequences of Collective Choice

Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School

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G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

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How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce

Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.