Recent News and Updates

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December 30, 2020

ACR/SHETH FOUNDATION DOCTORAL SYMPOSIUM SMALL RESEARCH GRANTS WINNERS

To help our doctoral student symposium attendees in these difficult times, we are offering five $1000 competitive research grants on the original ACR 2020 conference theme of “Rendez-Vous in the City of Light.”

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December 30, 2020

JACR WORKSHOP: CONDUCTING RESEARCH ON RACISM & DISCRIMINATION

Iowa State University and the Journal of the Association of Consumer Research (JACR) will co-sponsor a two-hour virtual workshop, “How to Approach Doing Racism and Discrimination Research,” from 10 a.m.-12:00 p.m. CST on Tuesday, January 19.

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December 30, 2020

THE PANDEMIC TRANSFORMED ECONOMY (JACR - CFP)

Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 2
The goal of this special issue is to document and analyze the rapid changes in consumer behavior caused or accelerated by the COVID-19 pandemic and related safety measures it requires (e.g., social distancing, stay-at-home orders, mask-wearing, etc.),

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November 10, 2020

TCR Brings Zoom Seminar Series Focused on Transforming Community

TCR’s Executive Leadership and Social Impact Council, an initiative to connect TCR researchers with leaders at nonprofits and public policy organizations, is hosting a fall Zoom seminar series focused on Transforming Community. Changemaker Communities co-create bold new partnerships with influential institutions in a region to adapt and thrive in a fast-changing world. This initiative works to build communities where everyone realizes their power to impact their world.

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November 05, 2020

JACR COVID Webinar

INSIGHTS ON CONSUMER BEHAVIOR DURING A GLOBAL PANDEMIC

Webinar on December 8, 2020

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September 14, 2020

The Sheth Foundation Co-sponsors 2020 ACR Doctoral Symposium

The President of the Sheth Foundation, Ruth N. Bolton, stated, “We are pleased to deepen our relationship with the Association for Consumer Research. They have been a strong partner in our mission to develop and recognize scholars and scholarship in marketing globally.”

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Rituals Enhance Self-Brand Connection: The Role of Time Perception

Maggie Wenjing Liu, Tsinghua University
Xian Wang, Tsinghua University
Qichao Zhu, Tsinghua University

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Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

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Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

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Featured

R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual

Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong

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Featured

R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products

Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics

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Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.