Recent News and Updates

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December 30, 2020

ACR/SHETH FOUNDATION DOCTORAL SYMPOSIUM SMALL RESEARCH GRANTS WINNERS

To help our doctoral student symposium attendees in these difficult times, we are offering five $1000 competitive research grants on the original ACR 2020 conference theme of “Rendez-Vous in the City of Light.”

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December 30, 2020

JACR WORKSHOP: CONDUCTING RESEARCH ON RACISM & DISCRIMINATION

Iowa State University and the Journal of the Association of Consumer Research (JACR) will co-sponsor a two-hour virtual workshop, “How to Approach Doing Racism and Discrimination Research,” from 10 a.m.-12:00 p.m. CST on Tuesday, January 19.

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December 30, 2020

THE PANDEMIC TRANSFORMED ECONOMY (JACR - CFP)

Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 2
The goal of this special issue is to document and analyze the rapid changes in consumer behavior caused or accelerated by the COVID-19 pandemic and related safety measures it requires (e.g., social distancing, stay-at-home orders, mask-wearing, etc.),

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November 10, 2020

TCR Brings Zoom Seminar Series Focused on Transforming Community

TCR’s Executive Leadership and Social Impact Council, an initiative to connect TCR researchers with leaders at nonprofits and public policy organizations, is hosting a fall Zoom seminar series focused on Transforming Community. Changemaker Communities co-create bold new partnerships with influential institutions in a region to adapt and thrive in a fast-changing world. This initiative works to build communities where everyone realizes their power to impact their world.

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November 05, 2020

JACR COVID Webinar

INSIGHTS ON CONSUMER BEHAVIOR DURING A GLOBAL PANDEMIC

Webinar on December 8, 2020

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September 14, 2020

The Sheth Foundation Co-sponsors 2020 ACR Doctoral Symposium

The President of the Sheth Foundation, Ruth N. Bolton, stated, “We are pleased to deepen our relationship with the Association for Consumer Research. They have been a strong partner in our mission to develop and recognize scholars and scholarship in marketing globally.”

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

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Featured

When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices

Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA

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Featured

Better Marketing for a Better World

Jonah Berger, University of Pennsylvania, USA
Jonathan Zev Berman, London Business School, UK
Darren Dahl, University of British Columbia, Canada
Markus Giesler, York University, Canada
Rebecca Hamilton, Georgetown University, USA
Gita Venkataramani Johar, Columbia University, USA
John Lynch, University of Colorado, USA
Andrea Morales, Arizona State University, USA

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Featured

Time and Space for Robots and AI

Marat Bakpayev, University of Minnesota Duluth, USA

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Featured

B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust

Sampoorna Nandi, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA

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Featured

Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products

Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.