Recent News and Updates

See All News

May 16, 2022

Doctoral Seminar on Consumption, Markets, and Culture Theorization

August 21-27, 2022

Ankara, Turkey

This is a weeklong intensive seminar that emphasizes mid-range and contextualized theory

in the field of socio-cultural approaches to marketing and consumption. The seminar aims to

stimulate interest in and discussions of contemporary forms of historical, socio-cultural and

political-economic analyses of markets, consumption and marketing. The intended audience

is doctoral students and junior faculty members; however, anyone interested is welcome.

Read More

May 05, 2022

2023 ACR Conference + Doc Symposium Chairs

Dear ACR members,

On behalf of President-Elect Tina Lowrey and the ACR Board of Directors, I am delighted and honored to announce the ACR conference chairs for the 2023 ACR Conference in Seattle, Washington, USA (October 26-29, 2023): Lan Nguyen ChaplinPriya Raghubir, and Keith Wilcox. They will be joined by the ACR-Sheth Foundation Doctoral Symposium team of Selin Atalay and Fleura Bardhi. Please join me in congratulating them on this honor and offering them your support.

Read More

May 05, 2022

ACR Latin America 2022 in Quito, Ecuador - Registration Open

The Association for Consumer Research (ACR) will be holding its 2022 Latin America Conference from June 30 to July 2, 2022 at Universidad San Francisco de Quito, in Quito - Ecuador. The ACR 2022 Latin America Conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer behavior in a global society.


The theme of the conference is Informed Consumers in an Interconnected World.

Read More

May 05, 2022

2023 ACR Fellow - Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee by June 3rd, 2022.


The full call for nominations and nomination site can be found here.


The nomination committee consists of the three immediate past presidents (Eileen Fischer, Darren Dahl, June Cotte) and appointed chair Chris Janiszewski. The Committee will consider nominations from the ACR membership and may add Committee nominees. The committee forwards its recommendation to the ACR Board. The ACR Board of Directors then makes the decision of whether any awards should be made this year. Nominees do not have to be members of ACR, but they must still be living.

Read More

April 08, 2022

2022 ACR Early Career Award - Call for nominations


ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research. This award will be presented at the 2022 ACR annual conference. The award, launched in 2010, is given annually to honor excellent research contributions of one or more consumer behavior researchers who received their PhD between 5 and 8 years ago.

Read More

March 29, 2022

JACR Webinar on Healthcare and Medical Decision Making

The complete video of the webinar related to the JACR issue on Healthcare and Medical Decision Making (Volume 7, Number 2) is now available for your viewing.

Click here to go directly to the recording.

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy

Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS

Read More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

How Matte Product Surface Enhances Perceived Durability

Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore

Read More

Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

Emotional Volatility and Cultural Success

Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.