ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

See All News

January 09, 2020

Call for Fellows Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar

Loyola Marymount University (https://www.lmu.edu) invites participation in the Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar that will take place on the LMU Campus during the week immediately prior to the American Marketing Association’s Marketing and Public Policy Conference (MPPC). MPPC will take place at the Marina del Rey Marriott, a short distance from the Campus. On May 28 – 30

Read More

January 09, 2020

2020 Mathew Joseph Emerging Scholar Award

AMA DocSIG invites all doctoral students to apply for the 2020 Mathew Joseph Emerging Scholar Award. Deadline for applicants: Wednesday, April 1, 2020 at 11:59 PM EST

Read More

January 08, 2020

Call For Papers 2020 ACR Conference - Paris

ACR Annual Conference, Rendez-Vous in the City of Light - October 1-4, 2020 - Paris, France. Call for Papers (CFP)

Read More

December 04, 2019

Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 2

POLITICAL IDEOLOGY AND CONSUMPTION. Issue Editors: Rashmi Adaval and Robert S. Wyer Jr. Call for Papers pdf

Read More

November 26, 2019

Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 1

HEALTHCARE AND MEDICAL DECISION MAKING. Issue Editors: Dipankar Chakravarti, Jian Ni, and Meng Zhu Call for Papers pdf

Read More

November 21, 2019

2019 ACR Safety Survey Report

What did we learn from the 2019 ACR Survey on Safety and Inclusiveness? Download Full Report (PDF)  

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

11-T: Carpe Diem: Examining the Impact of Hedonic Experiences on Prosocial Behavior

Daniela Cristian, BI Norwegian Business School, Norway
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, BI Norwegian Business School, Norway

Read More

Featured

9-N: Medicalization in Finnish Functional Foods: The Normalization of Medical Disorders

Jack Tillotson, Aalto University, Finland

Read More

Featured

Goal Conflict Encourages Work and Discourages Leisure

Jordan Etkin, Duke University, USA
Aimee Chabot, Duke University, USA

Read More

Featured

11-J: Moral Legitimation of Hybrid Consumption Practices: A Study of Gluten-Free Lifestyles

Ana Babic Rosario, University of Denver, USA

Read More

Featured

Label Structure, Processing Disfluency, and Consumers’ Responses to Credence-Labeled Foods

Jeffrey R. Parker, Georgia State University, USA
Omar Rodriguez-Vila, Georgia Tech, USA
Ryan Hamilton, Emory University, USA
Iman Paul, Georgia Tech, USA
Sundar Bharadwaj , University of Georgia, USA

Read More

Featured

How Power States Influence the Persuasiveness of Top-dog versus Underdog Appeal

Liyin Jin, Fudan University, China
Yunhui Huang, Hong Kong University of Science and Technology, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.