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August 28, 2023

Register Now for ACR 2023 in Seattle, WA - October 26-28, 2023

Registration for ACR 2023 in Seattle, WA is now open! 

Early bird pricing will run through September 25th.  Regular pricing will run from September 26th - October 19th.  Then, beginning on October 20th, on-site pricing will begin.  

Secure your registration preferences today by logging in to your ACR account and click the "register for conference" link.

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August 07, 2023

ACR Transition to New Member Website!

We are pleased to announce that ACR will be launching a brand new member website later this week. Personify Memberclicks is a powerful membership management software that helps streamline operations, increase membership engagement, and make for a modern user-friendly experience. You may already be familiar with the site as it is the same backend used by SCP.

The new website will have a number of new features, including:

  • An ACR events calendar

  • Streamlined operations for membership, conference registration, and payment

  • An option for auto-renewal of your membership

  • Opportunities for more member engagement and connection

As we transition to the new site, our current membership portal will be suspended for a day (or two at the most) during the transition so we ensure all our members are correctly ported to the new site. So, your ability to renew your membership may be unavailable on Wednesday (August 9) as we transfer the database to the new site.

We will be sending out another email later this week with instructions on how to access your new membership portal. You will use the same username (email) but will create a new password.

Registration for the ACR 2023 Seattle conference will open later this week on the new site!

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August 02, 2023

Call for Nominations: Editor-in-Chief, Journal of the Association for Consumer Research

The Editor Search Committee of the Journal of the Association for Consumer Research (JACR) is seeking nominations for the role of editor-in-chief (EIC).

JACR publishes consumer-oriented scholarship (original research and literature reviews) with the aim of addressing marketplace issues of interest to academicians and practitioners alike. The EIC’s term is typically 3 years, to begin January 1, 2025.

The EIC’s stature in the field should be commensurate with JACR’s high quality, impact, and focus. The EIC typically holds the rank of professor.

Nominations are due by September 15, 2023. The Editor Search Committee (Keisha Cutright [co-chair], Linda Tuncay Zayer [co-chair], Tina Lowrey, and Tiffany White) will submit recommendations to the JACR Policy Board in January 2024.

Nominations, which may include self-nominations, should include a CV and brief (1 page) statement. The statement should highlight the qualifications of the nominee, such as prior leadership and/or editorial experiences. Inquiries or nominations should be submitted to Keisha Cutright and Linda Tuncay Zayer via email.

Keisha Cutright

Linda Tuncay Zayer

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July 27, 2023

Pre-Conference Workshop on Consumer Privacy at ACR 2023

There will be a free breakfast and pre-conference workshop on Consumer Privacy the morning of Thursday, October 26th.

The purpose is to discuss, develop, and refine ideas for the upcoming special issue of JACR on Consumer Privacy prior to the initial submission deadline of April 1, 2024 (call for papers)

The workshop will be informal and interactive—early stage projects are welcome, even if little or no data has been collected yet. 

If you would like to participate, please email a 50-word description of your idea to by October 13, 2023.

Click below to view the schedule!

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June 21, 2023

Submit Nominations for the 2023 ACR Awards by July 1st!

Reminder!  Please submit nominations for the 2023 ACR Awards, which will be presented at the conference in Seattle, WA on October 28th, 2023. The deadline for these submissions is July 1st.

These awards are designed to recognize the outstanding achievements of our members in a variety of areas. Click on the following links to view more information about each award, the full call for nominations, and links to submit your nominations.

We are grateful for your participation in this important process. Your nominations will help us to identify and recognize the outstanding achievements of our ACR members.

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June 20, 2023

Free JACR Webinar! Climate Change: Consumer Understanding, Response, and Interventions

July 11th at 1:00 pm EST

Hosted by Karen Page Winterich, Rebecca Walker Reczek, and Bryan Bollinger

Listen to brief talks from the authors of the articles in this JACR issue on Climate Change, with
time for Q&A and discussion with the issue editors.

Register in advance for this webinar!

After registering, you will receive a confirmation email containing information about joining the

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Teaching Consumer Resistance in Jamaica: Subvertising in Action

Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Yanyun (Mia) Wang, University of Illinois at Urbana-Champaign, USA
Kathy Tian, University of Illinois at Urbana-Champaign, USA
Gail Ferguson, University of Illinois at Urbana-Champaign, USA
Rachel Powell, CDC Foundation
Candace Wray, University of West Indies

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Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

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C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

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Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity

Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA

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When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices

Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA

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G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.