Recent News and Updates

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September 19, 2020

The PhD Project is excited to announce a new Academic Partner: the Association for Consumer Research!

In addition to cash funding, ACR is kindly providing: free 2020 conference registration, 2020 ACR membership, and ACR-Sheth Foundation 2020 Doctoral Symposium Registration.

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September 16, 2020

2020 ACR Pre-Conference Advancing Diversity, Equity, and Inclusion in Consumer Research

Wednesday, Sept. 30, 10am–12pm (EST)

 

Co-Chairs:          Raji Srinivasan, Associate Dean for Diversity and Inclusion, University of Texas at Austin

Carolyn Yoon, Faculty Director of Diversity and Inclusion, University of Michigan

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September 14, 2020

The Sheth Foundation Co-sponsors 2020 ACR Doctoral Symposium

The President of the Sheth Foundation, Ruth N. Bolton, stated, “We are pleased to deepen our relationship with the Association for Consumer Research. They have been a strong partner in our mission to develop and recognize scholars and scholarship in marketing globally.”

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September 01, 2020

ACR 2020 Conference Registration is Now Open!

ACR Member$59

[Non-member including membership fee: $154]


Student/Retired ACR Member$25

[Student/Retired non-member including membership fee: $65]


Doctoral Symposium Registration$15
[Doctoral Symposium registration deadline is 9/17/2020]

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August 18, 2020

Call for ACR Officer Nominations – ONE WEEK LEFT

2021-2023 Perspectives Director (Academic-Government) 

General Duties & Responsibilities

The Perspectives Director (Academic-Government) is responsible for representing the academic-government perspective on the Board.  Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.


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July 29, 2020

Vicki Morwitz - new Editor in Chief of the Journal of the Association for Consumer Research

The Association for Consumer Research is honored to announce the appointment of Vicki Morwitz as the new Editor in Chief of the Journal of the Association for Consumer Research. Dr. Morwitz will serve a 3 year term, beginning January 1, 2021, succeeding current Editor in Chief Angela Y. Lee.

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources

Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada

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Featured

E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

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Featured

The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image

Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA

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Featured

Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

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Featured

Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands

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Featured

Mere and Near Completion

Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.