Recent News and Updates
See All NewsJanuary 09, 2020
Call for Fellows Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar
Loyola Marymount University (https://www.lmu.edu) invites participation in the Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar that will take place on the LMU Campus during the week immediately prior to the American Marketing Association’s Marketing and Public Policy Conference (MPPC). MPPC will take place at the Marina del Rey Marriott, a short distance from the Campus. On May 28 – 30.
January 09, 2020
2020 Mathew Joseph Emerging Scholar Award
AMA DocSIG invites all doctoral students to apply for the 2020 Mathew Joseph Emerging Scholar Award. Deadline for applicants: Wednesday, April 1, 2020 at 11:59 PM EST
January 08, 2020
Call For Papers 2020 ACR Conference - Paris
ACR Annual Conference, Rendez-Vous in the City of Light - October 1-4, 2020 - Paris, France. Call for Papers (CFP)
December 04, 2019
Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 2
POLITICAL IDEOLOGY AND CONSUMPTION. Issue Editors: Rashmi Adaval and Robert S. Wyer Jr. Call for Papers pdf
November 26, 2019
Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 1
HEALTHCARE AND MEDICAL DECISION MAKING. Issue Editors: Dipankar Chakravarti, Jian Ni, and Meng Zhu Call for Papers pdf
November 21, 2019
2019 ACR Safety Survey Report
What did we learn from the 2019 ACR Survey on Safety and Inclusiveness? Download Full Report (PDF)
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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.
Journal of the Association of Consumer Research
The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.
Read LatestOur Research
See All ResearchFeatured
Perceptual and Cognitive Salience and their Effects on Product Valuations
Evan Weingarten, University of Pennsylvania, USA
J. Wesley Hutchinson, University of Pennsylvania, USA
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10-T: The Moderating Effect of Handedness on Lateral Placement Effects
Stephen Gould, Baruch College, USA
Emily Goldsmith, Marymount Manhattan College, USA
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Stigmatized Risk Factors in Health Messages: The Defensive Influence of Moral Identity
Chethana Achar, University of Washington, USA
Lea Dunn, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
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It’s Mine, But I’ll Help You: How Ownership Salience Increases Prosocial Behavior
Maryam Kouchaki, Northwestern University, USA
Ata Jami, University of Central Florida, USA
Francesca Gino, Harvard University, USA
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What Make Products Weird? Antecedents to and Underlying Mechanism of Weirdness.
Qian (Claire) Deng, University of Alberta, Canada
Paul Messinger, University of Alberta, Canada
Featured
When Touch Interfaces Boost Consumer Confidence: The Role of Instrumental Need for Touch
Johannes Hattula, Imperial College Business School, UK
Walter Herzog, WHU-Otto Beisheim School of Management, Germany
Dhar Ravi, Yale University, USA