Board Elections – Vote Now
July 29, 2026
Board Elections – Vote Now ACR members are invited to cast their ballot for 2027 ACR Board positions. Click here
About ACR
Global Thought Leaders in Consumer Research
The Association for Consumer Research is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. Together, ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes.
Conferences and Events
Championing research that deepens our understanding of consumer behavior from every angle.
Research Journal (JACR)
The Journal of the Association for Consumer Research (JACR) is a collection of the latest research findings from the world’s leading consumer research and marketing scholars.
Consumer Research Experts
ACR is a community of thought leaders representing academia, industry, and government who share a passion for understanding consumer behavior.
Recent News
REMINDER: 2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications
July 15, 2026
REMINDER: 2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications To assist PhD students with limited resources to
REMINDER 2027 ACR Board – Call for Nominations: Deadline July 15, 2026
July 6, 2026
REMINDER 2027 ACR Board – Call for Nominations: Deadline July 15, 2026 The ACR Nominating Committee is seeking nominations for
JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports
July 6, 2026
JACR Webinar: More than Just a Game – Exploring the Consumer Dynamics of Sports In preparation for this issue, the
2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications
July 6, 2026
2026 ACR-Sheth Foundation Doctoral Student Conference Fellowships – Call for Applications To assist PhD students with limited resources to attend
JACR Webinar: Time in Consumption
June 22, 2026
JACR Webinar: Time in Consumption July 21, 2026 at 1:00-2:30 PM EDT Join our hosts Thomas Robinson, Ela Veresiu, and
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Become a Member of ACR
Benefits of MEMBERSHIP
Joining ACR unlocks resources, opportunities, and access to the latest insights in consumer behavior. Membership includes access to the Journal of the Association for Consumer Research (JACR), an expert-curated collection of the most pressing topics in marketing and consumer contexts.
Members also enjoy access to decades of conference proceedings and research findings, as well as invitations to attend conferences and events with fellow ACR members around the world. Membership opens up a network of the world’s leading consumer research experts, collaboration opportunities, and access to grants/awards to fund research.
Stay informed about the latest advancements, enhance your expertise, and advance your career all within the supportive ACR community.
JOIN NOW
Joining ACR offers exceptional value whether you are an academic, a recent marketing graduate starting your career, a seasoned consumer expert in industry, or a government leader. ACR provides a wealth of resources, opportunities, and support to help you achieve your goals in the field of consumer research.
