Recent News and Updates

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October 18, 2021

JACR ROUNDTABLE @ ACR 2021

JACR will host a roundtable discussion at the upcoming ACR conference to highlight the journal’s past successes, its current agenda, future goals, and more generally the value of conducting research that addresses important problems faced by business and society. Now in its sixth year of publication, JACR has quickly become a highly respected and impactful outlet for the scholarly work of ACR researchers. The meeting will include brief presentations by editor in chief Vicki Morwitz, past and future issue editors, and authors whose research has benefited from publication in JACR.

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September 30, 2021

RRBM Dare to Care Dissertation Scholarships

The RRBM community is pleased to announce the inaugural Call for Applications to the RRBM Dare to Care Dissertation Scholarship

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September 28, 2021

Special Issue on Morality and Consumption at JACR

Morality, or people’s often intuitive sense of right and wrong, pervades everyday life. The fields of philosophy, psychology, and sociology have spent decades examining how people’s moral beliefs can inform religious identities, social norms, legal frameworks, and political ideologies. Yet, despite the importance of morality in shaping human behavior, it is only recently that this topic has attracted the attention of consumer researchers. 



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September 24, 2021

Special Issue on Consumer Movements and Activism

Check out the call for papers on Consumer Movements and Activism at the Journal of the Association for Consumer Research

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September 15, 2021

Time to vote!

It is the time of the year when you need to vote for members of the 2022 ACR Board of Directors.

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August 25, 2021

Two New JACR calls for research

Please see the two new calls for research at JACR: One soliciting research on Children and Adolescent Consumer Behavior, and the other on the Automation of Marketing and Consumption

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

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Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

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Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

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Featured

C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes

Olga Lavrusheva, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Kristina Wittkowski, Aalto University, Finland
Tomas Falk, Aalto University, Finland
Pekka Mattila, Aalto University, Finland

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Featured

How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

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Featured

Foods for Sharing: The Social Value of Handmade Foods

Xin Wang, Nanjing University
Chunqu Xiao, Nanjing University
Xingyu Duan, Nanjing University
Hong Zhu, Nanjing University

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.