Recent News and Updates

See All News

September 15, 2021

Time to vote!

It is the time of the year when you need to vote for members of the 2022 ACR Board of Directors.

Read More

August 25, 2021

Two New JACR calls for research

Please see the two new calls for research at JACR: One soliciting research on Children and Adolescent Consumer Behavior, and the other on the Automation of Marketing and Consumption

Read More

August 04, 2021

JACR Webinar on Addiction and Maladaptive Consumption

Did you miss the JACR webinar on Addiction and Maladaptive Consumption? Check out the recording. 

Read More

July 27, 2021

JACR Earns First Scopus CiteScore Ranking

JACR was accepted by Scopus in 2020 and has now received its debut 2020 Scopus CiteScore of 5.6 (Elsevier B.V., 2021). This excellent debut score puts JACR in the top quartile in all three of our Scopus subject categories: (1) Applied Psychology, (2) Economics and Econometrics, and (3) Marketing.

Read More

July 02, 2021

EUROPEAN ACR 2023 CALL FOR PROPOSALS [DEADLINE OCTOBER 15, 2021]

The ACR Board of Directors is open to proposals for hosting the 2023 ACR European conference. ACR holds a European conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. 

Read More

June 26, 2021

Call for ACR Officer Nominations:

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions. 

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

N12. Untangling Different Envy Episodes and their Effects on Brand Attitude

Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV

Read More

Featured

Changes in Environment Restore Self-Control

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA

Read More

Featured

I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Martin A. Pyle, Ryerson University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.