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October 03, 2022

Virtual Track Registration for ACR Conference in Denver

Not able to join #ACR2022 in person but don't want to miss out? Good news - we have a Virtual Track Registration this year! Although all presentations at ACR 2022 will be in person, one track will be live-streamed throughout the conference to allow for viewing online.

In addition to the two Prospects and Perspectives sessions (the plenary panels) and the Presidential Address, all of the sessions held in Director's Row H will be live-streamed. The chairs scheduled diverse sessions in Director's Row H, so our virtual participants will see both Competitive Paper Sessions and Special Sessions, sessions using various research methods, a Methods Workshop, and the ACR Fellows Addresses. 

Register for "Access to ACR 2022 Virtual Content":

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September 26, 2022

Call for Papers - European Association for Consumer Research (EACR) Conference July 6-8, 2023 in Amsterdam, The Netherlands

We are excited to announce that European ACR (EACR) will be held in Amsterdam from July 6-8, 2023! The conference is envisioned to provide opportunities for intersections among consumer researchers and promises to be the center point connecting science and our diverse backgrounds.

Deadline for submissions: December 15th, 2022

Call for Papers (CFP):

Conference Website:

Conference Submission Website:

Conference Email:

We hope you will join us for a great and inspiring conference!  

Your EACR 2023 Conference Co-Chairs,

Aylin Aydinli, Femke Van Horen, Selin Atalay and Shailendra (Shelly) Jain

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September 15, 2022

Asia-Pacific ACR 2024 Call For Proposals - Deadline November 15, 2022

The ACR Board of Directors is open to proposals for hosting the 2024 ACR Asia-Pacific conference. ACR holds an Asia-Pacific conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. The conference is usually cosponsored by an academic institution in the hosting country. 

The conference co-chairs hold complete responsibility for managing their budget and ACR does not offer financial support beyond managing the conference registration process and offering a potentially discounted group rate for the conference management system (for paper submission and reviewing). The Board has decided to hold the international conference in summer even if the October conference is outside North America. The 2024 ACR October conference will be held in Europe.

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September 15, 2022

Upcoming Webinar: JACR Vol 7 Issue 4 - Interventions for Healthier Eating

October 14th,  2022

11:00-12:30 Eastern Time

To obtain the zoom link, register at

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September 14, 2022

ACR Elections Now Live! VOTE NOW

It is the time of the year when you need to vote for members of the 2023 ACR Board of Directors.

The ACR membership voted in 2021 to revise its election procedures and use an approval voting method. Approval voting allows you to select as many candidates as you wish to endorse for a position, or for none at all. So for each category (president-elect, at-large board member, and perspectives director(international), please vote for the candidate(s) you most approve of.

Effectively, you are casting a yes / no vote for each candidate. Voting for all candidates has the same effect as not voting at all.

The candidates with the highest number of votes will be elected. In case of a tie, the winner will be determined by a runoff election between the tied candidates.

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September 08, 2022

Covid Precautions For ACR 2022

ACR is tracking emerging news regarding COVID-19 and its variants. The ACR Board and the ACR 2022 planning team are continuing to monitor guidelines for health and safety provided by the World Health Organization and the Centers for Disease Control and Prevention as well as COVID-19 information and recommendations from the city and county of Denver and state of Colorado.

To reduce the risks of convening in person to the ACR community, we ask that all in-person attendees be fully vaccinated for COVID-19. Masks will be provided and mask-wearing is strongly encouraged during the conference except when you are eating and drinking or actively presenting. Our event planning team will maximize social distancing at luncheons and social events. We ask that you allow for social distancing when possible and respect other attendees’ preferences for contact. The doctoral symposium will follow similar guidelines. 

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity

Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan

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Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

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G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

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D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

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The Identifiable Donor Effect

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

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C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.