Recent News and Updates

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May 16, 2022

Doctoral Seminar on Consumption, Markets, and Culture Theorization

August 21-27, 2022

Ankara, Turkey

This is a weeklong intensive seminar that emphasizes mid-range and contextualized theory

in the field of socio-cultural approaches to marketing and consumption. The seminar aims to

stimulate interest in and discussions of contemporary forms of historical, socio-cultural and

political-economic analyses of markets, consumption and marketing. The intended audience

is doctoral students and junior faculty members; however, anyone interested is welcome.

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May 05, 2022

2023 ACR Conference + Doc Symposium Chairs

Dear ACR members,

On behalf of President-Elect Tina Lowrey and the ACR Board of Directors, I am delighted and honored to announce the ACR conference chairs for the 2023 ACR Conference in Seattle, Washington, USA (October 26-29, 2023): Lan Nguyen ChaplinPriya Raghubir, and Keith Wilcox. They will be joined by the ACR-Sheth Foundation Doctoral Symposium team of Selin Atalay and Fleura Bardhi. Please join me in congratulating them on this honor and offering them your support.

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May 05, 2022

ACR Latin America 2022 in Quito, Ecuador - Registration Open

The Association for Consumer Research (ACR) will be holding its 2022 Latin America Conference from June 30 to July 2, 2022 at Universidad San Francisco de Quito, in Quito - Ecuador. The ACR 2022 Latin America Conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer behavior in a global society.


The theme of the conference is Informed Consumers in an Interconnected World.

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May 05, 2022

2023 ACR Fellow - Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee by June 3rd, 2022.


The full call for nominations and nomination site can be found here.


The nomination committee consists of the three immediate past presidents (Eileen Fischer, Darren Dahl, June Cotte) and appointed chair Chris Janiszewski. The Committee will consider nominations from the ACR membership and may add Committee nominees. The committee forwards its recommendation to the ACR Board. The ACR Board of Directors then makes the decision of whether any awards should be made this year. Nominees do not have to be members of ACR, but they must still be living.

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April 08, 2022

2022 ACR Early Career Award - Call for nominations


ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research. This award will be presented at the 2022 ACR annual conference. The award, launched in 2010, is given annually to honor excellent research contributions of one or more consumer behavior researchers who received their PhD between 5 and 8 years ago.

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March 29, 2022

JACR Webinar on Healthcare and Medical Decision Making

The complete video of the webinar related to the JACR issue on Healthcare and Medical Decision Making (Volume 7, Number 2) is now available for your viewing.

Click here to go directly to the recording.

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Consumer’s Local-Global Identity and Price-Quality Associations

Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington

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Featured

When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions

Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA

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Featured

D9. Consumption Closure as a Driver of Positive Word of Mouth

Christina Saenger, Youngstown State University
Veronica Thomas, Towson University

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Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

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Featured

G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal

Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA

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Featured

The Trusted Influencer: How They Do It and How Brands Can Benefit

Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.