Recent News and Updates

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June 29, 2022

ACR's new Membership Manager - Tom van Laer

Dear ACR Members,

First, I'd like to sincerely thank Dr. Adam Craig for his outstanding service as ACR's first Membership Executive Manager. He has made a significant contribution to the organization in that role and led many innovations including our monthly virtual socials.

Second, I am delighted to announce that the ACR Board has approved the appointment of Dr. Tom van Laer as our incoming Membership Executive Manager.

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June 22, 2022

Call for ACR Officer Nominations - Deadline July 18th

The ACR Officer Nominating Committee (Tina Lowrey, Nailya Ordabayeva, Susan Broniarczyk, David Dubois, and June Cotte) is seeking nominations for four ACR Board positions. 


Please note that both the nomination and the voting procedures have been revised in the updated ACR by-laws, approved by the membership in 2021.


Nominations: Members of the Association entitled to vote may nominate themselves (self-nomination) or may nominate any other member by the date specified in the call for nominations. Self-nominations are encouraged. Those who came second in previous elections are encouraged to self-nominate for this election. 

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June 20, 2022

Reminder: Call for TCR 2023 Track Proposals - Deadline 31 July 2022

Dear ACR members,

Following our recent announcement that TCR 2023 will be held at Royal Holloway, University of London,

UK this is a reminder that we are now seeking innovative track proposals.

Please note the deadline for track proposal submission is 31 July 2022. 

Submit to

We will open a call for individual submissions to accepted tracks (Track 1) in September 2022.  

We do hope you will consider submitting an innovative track proposal for TCR 2023.  

See the following for full details:  

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June 14, 2022

Deadline Extended to June 17th - The Theorization Seminar Doctoral Seminar on Consumption, Markets, and Culture Theorization

August 21-27, 2022

Ankara, Turkey

This is a weeklong intensive seminar that emphasizes mid-range and contextualized theory in the

field of socio-cultural approaches to marketing and consumption. The seminar aims to stimulate

interest in and discussions of contemporary forms of historical, socio-cultural and political-

economic analyses of markets, consumption and marketing. The intended audience is doctoral

students and junior faculty members; however, anyone interested is welcome.

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June 13, 2022

Transformative Consumer Research’s First Annual Impact Festival featured in JPPM

The recent editorial of the Journal of Public Policy & Marketing features Transformative Consumer Research’s first annual Impact Festival in August 2022.

 Click to read the editorial.

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June 08, 2022

2022 ACR/Sheth Foundation Dissertation Awards - Call for Proposals

The purpose of these awards is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in the academic year 2021-2022 and designed for completion in 2022-2023. This year the Sheth Foundation has kindly supported this initiative with an award of $10,000, which will be used to fund between two and four doctoral research awards. 

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)

Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA

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Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge

Rhia Catapano, Stanford University, USA
Jordi Quoidbach, ESADE Business School, Spain
Cassie Mogilner, University of California Los Angeles, USA
Jennifer Aaker, Stanford University, USA

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O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude

Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School

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O9. The Role of Numerical Identification in Customer Reaction toward Service Failure

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

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The Messy Satiation Effect: The Benefits of Eating Like a Pig

Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA

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Secret Consumption in Close Relationships

Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.