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August 03, 2022

ACR Special Conference on Metaverse

July 6-7, 2023
Fontainebleau, France

This Association for Consumer Research Special Conference focuses on the metaverse. We encourage scholars from all disciplines related to consumer research to submit their work. Accepted submissions will receive consideration for publication in the Journal of Association of Consumer Research Special Issue on Metaverse, after undergoing a review at the journal. (Participation in this conference is not a prerequisite for submission to the special issue.)

Conference Venue:
INSEAD Europe Campus

Hôtel Ermitage - INSEAD Résidences
Hôtel Clos St Merry - INSEAD Résidences
(Registered participants will be provided a conference code for making their hotel reservation.)

This conference is scheduled to be held in person. If significant public health or other emergency situations occur, a different conference format will be offered.

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August 01, 2022

Deadline Extended! Apply for the 2022 ACR/Sheth Foundation Dissertation Awards by August 20th

All submissions are welcome, and we particularly encourage dissertations exploring Cross-Cultural, Public Purpose and Inclusive Marketplace Consumer Research

Due to requests for more time to submit proposals, ACR has extended the deadline for submissions to August 20th. 

The purpose of these awards is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in the academic year 2021-2022 and designed for completion in 2022-2023. This year the Sheth Foundation has kindly supported this initiative with an award of $10,000, which will be used to fund between two and four doctoral research awards.

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July 29, 2022

Reminder - Call for Applications - ACR 2022 Conference Travel Stipends - Deadline August 20th

To assist PhD students with limited resources to attend the 2022 Denver ACR conference, the Association for
Consumer Research will grant 20 need-based travel stipends to PhD students with an accepted competitive paper,
working paper, special session, or film. Anybody who will be a PhD student in October 2022 and presenting their
work at the conference as a student is encouraged to apply.


These stipends will include complimentary registration to the conference and the following need-based allowance
to cover some of the estimated travel and lodging costs of attending the conference: $600 for students enrolled in
an institution based in the US, and $1200 for students enrolled in an institution based in other parts of the world.

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July 27, 2022


ACR is tracking emerging news regarding COVID-19 and its variants. The ACR Board and the ACR 2022 planning team are continuing to monitor guidelines for health and safety provided by the World Health Organization and the Centers for Disease Control and Prevention as well as COVID-19 information and recommendations from the city and county of Denver and state of Colorado.

To reduce the risks of convening in person to the ACR community, we ask that all in-person attendees be fully vaccinated for COVID-19. Masks will be provided and mask-wearing is strongly encouraged during the conference except when you are eating and drinking or actively presenting. Our event planning team will maximize social distancing at luncheons and social events. We ask that you allow for social distancing when possible and respect other attendees’ preferences for contact. The doctoral symposium will follow similar guidelines. 

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July 19, 2022

ACR's Virtual Socials continue in July 2022!

Each event is at a new time to allow members from across the globe to attend. Join us to meet with friends and colleagues, or to make new connections.  

Next event: July 26, 4 pm (CEST, Paris). See your time zone here.

-Host: Tina Lowrey, ACR President-Elect.

-Faculty and Student members are welcome.

-Active Membership at the time of event required.

-Event duration is 1 hour.
-While the event times are planned to allow members to attend within a specific time zone, absolutely any ACR member is welcome to attend. 

-Attendance will be capped at the first 50 members to sign-up.

-Once registered, look for an email the week of the event for Zoom login details.

Please log in to the ACR website to register! (copy paste this address if the hyperlink doesn't work:

If you have questions about the event or registration, please email Adam Craig ( Interested in getting involved with the ACR Membership Committee? Email Tom van Laer:

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July 14, 2022

Reminder: Call for ACR Officer Nominations (July 18 Deadline)

The ACR Officer Nominating Committee (Tina Lowrey, Nailya Ordabayeva, Susan Broniarczyk, David Dubois, and June Cotte) is seeking nominations for four ACR Board positions. 

Please note that both the nomination and the voting procedures have been revised in the updated ACR by-laws, approved last year.


Nominations: Members of the Association entitled to vote may nominate themselves (self-nomination) or may nominate any other member by the date specified in the call for nominations. Self-nominations are encouraged. Those who came second in previous elections are encouraged to self-nominate for this election. 

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Spreading of Alternatives Without a Perception of Choice

Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA

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H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity

Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University

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The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

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J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands

Norah Awad, Hongik University
Nara Youn, Hongik University

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Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia

Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA

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Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.