Recent News and Updates

See All News

December 14, 2021

ACR Virtual Member Social

ACR's monthly Virtual Socials return in January! Join us to meet with friends and colleagues or to make new connections.


Read More

November 16, 2021

2021 ACR VIDEOGRAPHY AWARD

The Association for Consumer Research (ACR) announced Iris Mohr as the recipient of the 2021 ACR Best Videography Award and Rajesh Chandwani as the recipient of the 2021 ACR Best First-Time Videography Award at its annual conference in October.

Read More

November 16, 2021

2021 ACR/SHETH FOUNDATION DISSERTATION AWARD

ACR provides annual awards for top doctoral dissertations on topics that deal with any aspect of cross-cultural or global consumer behavior and/or the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research related to individual, family, societal, or ecological well-being. These awards are funded by The Sheth Foundation, founded by Dr. Jagdish Sheth and Madhu Sheth. 

Read More

November 16, 2021

2021 ACR EARLY CAREER AWARD

The Association for Consumer Research (ACR) announces Dr. Abigail Sussman, Associate Professor of Marketing at University of Chicago Booth School of Business as the recipient of the 2021 ACR Early Career Award at its annual conference in October.

Read More

November 16, 2021

2021 FRANCO NICOSIA BEST COMPETITIVE PAPER AWARD

The Association for Consumer Research (ACR) announced Hunter Jones as the recipient of the Franco Nicosia Award for the Best Competitive Paper at its annual conference in October. The paper,

Read More

November 16, 2021

2021 ACR BEST WORKING PAPER AWARD

The Association for Consumer Research (ACR) announced Vitor Lima (Audencia Business School) and Russell Belk (York University) as the recipient of the 2021 ACR Best Working Paper Award at its annual conference in October. 

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research

Featured

F7. Mere Packaging and Consumer Choice

Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA

Read More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Featured

F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers

Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada

Read More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!