Recent News and Updates

See All News

October 03, 2022

Virtual Track Registration for ACR Conference in Denver

Not able to join #ACR2022 in person but don't want to miss out? Good news - we have a Virtual Track Registration this year! Although all presentations at ACR 2022 will be in person, one track will be live-streamed throughout the conference to allow for viewing online.

In addition to the two Prospects and Perspectives sessions (the plenary panels) and the Presidential Address, all of the sessions held in Director's Row H will be live-streamed. The chairs scheduled diverse sessions in Director's Row H, so our virtual participants will see both Competitive Paper Sessions and Special Sessions, sessions using various research methods, a Methods Workshop, and the ACR Fellows Addresses. 

Register for "Access to ACR 2022 Virtual Content":

Read More

September 26, 2022

Call for Papers - European Association for Consumer Research (EACR) Conference July 6-8, 2023 in Amsterdam, The Netherlands

We are excited to announce that European ACR (EACR) will be held in Amsterdam from July 6-8, 2023! The conference is envisioned to provide opportunities for intersections among consumer researchers and promises to be the center point connecting science and our diverse backgrounds.

Deadline for submissions: December 15th, 2022

Call for Papers (CFP):

Conference Website:

Conference Submission Website:

Conference Email:

We hope you will join us for a great and inspiring conference!  

Your EACR 2023 Conference Co-Chairs,

Aylin Aydinli, Femke Van Horen, Selin Atalay and Shailendra (Shelly) Jain

Read More

September 15, 2022

Asia-Pacific ACR 2024 Call For Proposals - Deadline November 15, 2022

The ACR Board of Directors is open to proposals for hosting the 2024 ACR Asia-Pacific conference. ACR holds an Asia-Pacific conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. The conference is usually cosponsored by an academic institution in the hosting country. 

The conference co-chairs hold complete responsibility for managing their budget and ACR does not offer financial support beyond managing the conference registration process and offering a potentially discounted group rate for the conference management system (for paper submission and reviewing). The Board has decided to hold the international conference in summer even if the October conference is outside North America. The 2024 ACR October conference will be held in Europe.

Read More

September 15, 2022

Upcoming Webinar: JACR Vol 7 Issue 4 - Interventions for Healthier Eating

October 14th,  2022

11:00-12:30 Eastern Time

To obtain the zoom link, register at

Read More

September 14, 2022

ACR Elections Now Live! VOTE NOW

It is the time of the year when you need to vote for members of the 2023 ACR Board of Directors.

The ACR membership voted in 2021 to revise its election procedures and use an approval voting method. Approval voting allows you to select as many candidates as you wish to endorse for a position, or for none at all. So for each category (president-elect, at-large board member, and perspectives director(international), please vote for the candidate(s) you most approve of.

Effectively, you are casting a yes / no vote for each candidate. Voting for all candidates has the same effect as not voting at all.

The candidates with the highest number of votes will be elected. In case of a tie, the winner will be determined by a runoff election between the tied candidates.

Read More

September 08, 2022

Covid Precautions For ACR 2022

ACR is tracking emerging news regarding COVID-19 and its variants. The ACR Board and the ACR 2022 planning team are continuing to monitor guidelines for health and safety provided by the World Health Organization and the Centers for Disease Control and Prevention as well as COVID-19 information and recommendations from the city and county of Denver and state of Colorado.

To reduce the risks of convening in person to the ACR community, we ask that all in-person attendees be fully vaccinated for COVID-19. Masks will be provided and mask-wearing is strongly encouraged during the conference except when you are eating and drinking or actively presenting. Our event planning team will maximize social distancing at luncheons and social events. We ask that you allow for social distancing when possible and respect other attendees’ preferences for contact. The doctoral symposium will follow similar guidelines. 

Read More

Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

Read Latest

Our Research

See All Research


D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More


Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More


J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands

Norah Awad, Hongik University
Nara Youn, Hongik University

Read More


Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More


F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More


Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.