Recent News and Updates

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September 19, 2020

The PhD Project is excited to announce a new Academic Partner: the Association for Consumer Research!

In addition to cash funding, ACR is kindly providing: free 2020 conference registration, 2020 ACR membership, and ACR-Sheth Foundation 2020 Doctoral Symposium Registration.

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September 16, 2020

2020 ACR Pre-Conference Advancing Diversity, Equity, and Inclusion in Consumer Research

Wednesday, Sept. 30, 10am–12pm (EST)

 

Co-Chairs:          Raji Srinivasan, Associate Dean for Diversity and Inclusion, University of Texas at Austin

Carolyn Yoon, Faculty Director of Diversity and Inclusion, University of Michigan

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September 14, 2020

The Sheth Foundation Co-sponsors 2020 ACR Doctoral Symposium

The President of the Sheth Foundation, Ruth N. Bolton, stated, “We are pleased to deepen our relationship with the Association for Consumer Research. They have been a strong partner in our mission to develop and recognize scholars and scholarship in marketing globally.”

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September 01, 2020

ACR 2020 Conference Registration is Now Open!

ACR Member$59

[Non-member including membership fee: $154]


Student/Retired ACR Member$25

[Student/Retired non-member including membership fee: $65]


Doctoral Symposium Registration$15
[Doctoral Symposium registration deadline is 9/17/2020]

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August 18, 2020

Call for ACR Officer Nominations – ONE WEEK LEFT

2021-2023 Perspectives Director (Academic-Government) 

General Duties & Responsibilities

The Perspectives Director (Academic-Government) is responsible for representing the academic-government perspective on the Board.  Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.


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July 29, 2020

Vicki Morwitz - new Editor in Chief of the Journal of the Association for Consumer Research

The Association for Consumer Research is honored to announce the appointment of Vicki Morwitz as the new Editor in Chief of the Journal of the Association for Consumer Research. Dr. Morwitz will serve a 3 year term, beginning January 1, 2021, succeeding current Editor in Chief Angela Y. Lee.

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

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Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

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Featured

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology

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Featured

L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism

Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA

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Featured

Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada

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Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

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Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!