Recent News and Updates
See All NewsJanuary 09, 2020
Call for Fellows Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar
Loyola Marymount University (https://www.lmu.edu) invites participation in the Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar that will take place on the LMU Campus during the week immediately prior to the American Marketing Association’s Marketing and Public Policy Conference (MPPC). MPPC will take place at the Marina del Rey Marriott, a short distance from the Campus. On May 28 – 30.
January 09, 2020
2020 Mathew Joseph Emerging Scholar Award
AMA DocSIG invites all doctoral students to apply for the 2020 Mathew Joseph Emerging Scholar Award. Deadline for applicants: Wednesday, April 1, 2020 at 11:59 PM EST
January 08, 2020
Call For Papers 2020 ACR Conference - Paris
ACR Annual Conference, Rendez-Vous in the City of Light - October 1-4, 2020 - Paris, France. Call for Papers (CFP)
December 04, 2019
Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 2
POLITICAL IDEOLOGY AND CONSUMPTION. Issue Editors: Rashmi Adaval and Robert S. Wyer Jr. Call for Papers pdf
November 26, 2019
Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 1
HEALTHCARE AND MEDICAL DECISION MAKING. Issue Editors: Dipankar Chakravarti, Jian Ni, and Meng Zhu Call for Papers pdf
November 21, 2019
2019 ACR Safety Survey Report
What did we learn from the 2019 ACR Survey on Safety and Inclusiveness? Download Full Report (PDF)
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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.
Journal of the Association of Consumer Research
The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.
Read LatestOur Research
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11-T: Carpe Diem: Examining the Impact of Hedonic Experiences on Prosocial Behavior
Daniela Cristian, BI Norwegian Business School, Norway
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, BI Norwegian Business School, Norway
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9-N: Medicalization in Finnish Functional Foods: The Normalization of Medical Disorders
Jack Tillotson, Aalto University, Finland
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Goal Conflict Encourages Work and Discourages Leisure
Jordan Etkin, Duke University, USA
Aimee Chabot, Duke University, USA
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11-J: Moral Legitimation of Hybrid Consumption Practices: A Study of Gluten-Free Lifestyles
Ana Babic Rosario, University of Denver, USA
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Label Structure, Processing Disfluency, and Consumers’ Responses to Credence-Labeled Foods
Jeffrey R. Parker, Georgia State University, USA
Omar Rodriguez-Vila, Georgia Tech, USA
Ryan Hamilton, Emory University, USA
Iman Paul, Georgia Tech, USA
Sundar Bharadwaj , University of Georgia, USA
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How Power States Influence the Persuasiveness of Top-dog versus Underdog Appeal
Liyin Jin, Fudan University, China
Yunhui Huang, Hong Kong University of Science and Technology, China