ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

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February 17, 2020

JPP&M received the most acknowledgements for the inaugural Responsible Research in Marketing awards.

We congratulate:  Jesse R. Catlin, Connie Pechmann, Eric P. Brass, Sonya A. Grier, Vanessa G. Perry, Cait Lamberton, Ronald P. Hill, Kelly Martin, and Kristen L. Walker.

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January 30, 2020

ACR Fellow and Founder, Dr. Jag Sheth has been honored by India's Prime Minister with the Padma Bhushan Award

One of our very own - ACR Fellow and Founder, Dr. Jag Sheth has been honored by India's Prime Minister with the Padma Bhushan Award in recognition for his international contributions to education. It is given for "distinguished service of the highest order ..."

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January 09, 2020

Call for Fellows Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar

Loyola Marymount University (https://www.lmu.edu) invites participation in the Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar that will take place on the LMU Campus during the week immediately prior to the American Marketing Association’s Marketing and Public Policy Conference (MPPC). MPPC will take place at the Marina del Rey Marriott, a short distance from the Campus. On May 28 – 30

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January 09, 2020

2020 Mathew Joseph Emerging Scholar Award

AMA DocSIG invites all doctoral students to apply for the 2020 Mathew Joseph Emerging Scholar Award. Deadline for applicants: Wednesday, April 1, 2020 at 11:59 PM EST

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January 08, 2020

Call For Papers 2020 ACR Conference - Paris

ACR Annual Conference, Rendez-Vous in the City of Light - October 1-4, 2020 - Paris, France. Call for Papers (CFP)

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December 04, 2019

Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 2

POLITICAL IDEOLOGY AND CONSUMPTION. Issue Editors: Rashmi Adaval and Robert S. Wyer Jr. Call for Papers pdf

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making

JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University

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Featured

C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices

Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China

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Featured

Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

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Featured

M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior

Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University

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Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

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Featured

Decisional Conflict Predicts Myopia

Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.