Recent News and Updates

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March 22, 2021

The 2022 (Denver) ACR conference co-chairs have been announced.

On behalf of 2022 ACR President Jen Argo and the entire ACR Board, we announce the 2022 (Denver) conference chair team.


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March 08, 2021

ACR Conference 2021 -  October 28 - 31, 2021

This conference will be virtual. It will be a renewal of our community with a few new twists to spark conversations in service of professional growth and to benefit from our diversity. 
https://www.acrwebsite.org/go/ACR2021

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March 03, 2021

FINANCIAL DECISION MAKING - Call for Papers - JACR

Issue Editors: Abigail Sussman, Hal Hershfield, and Oded Netzer 
Call for Papers | Journal of the Association for Consumer Research | Volume 8, Issue 4

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February 06, 2021

In honor of Jerome Williams

Jerome Williams, In Memoriam


The light that burns twice as bright burns half as long. We are deeply saddened by the death of our dear friend, colleague, and mentor Jerome Williams. As a scholar, his record of award-winning and otherwise notable publications stretches back over 35 years, beginning interestingly enough with an ACR Special Volume in 1985.

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February 02, 2021

In honor of Marylouise Caldwell

It is with deep sorrow that ACR says goodbye to a thought-provoking scholar and an irreplaceable friend, Marylouise Caldwell from the University of Sydney.

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January 31, 2021

Sheth Foundation Medal 2021 Recipient George Day

The 2021 Recipient of The Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice is Dr. George S. Day. 

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

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Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

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Featured

Prices in Red: When a Red Price Becomes a Stop Sign

Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA

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Featured

Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions

Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis

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Featured

Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle

Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands

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Featured

Metaphorically Transgressing the Brand Relationship

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.