ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

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July 29, 2020

Vicki Morwitz - new Editor in Chief of the Journal of the Association for Consumer Research

The Association for Consumer Research is honored to announce the appointment of Vicki Morwitz as the new Editor in Chief of the Journal of the Association for Consumer Research. Dr. Morwitz will serve a 3 year term, beginning January 1, 2021, succeeding current Editor in Chief Angela Y. Lee.

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July 13, 2020

Academics for Black Survival and Wellness

https://www.academics4blacklives.com/: Academics for Black Survival and Wellness is a 7-day self-paced comprehensive program suitable for those interested in learning how to be an ally.

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July 05, 2020

2020 ACR/Sheth Foundation Dissertation Grants for Topics Cross-Cultural and Public Purpose Consumer Research

The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in the academic year 2019-2020 and designed for completion in 2020-2021. This year the Sheth Foundation has kindly supported this initiative with a matching grant of $10,000, which will be used to fund between two and four doctoral research grants.

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June 16, 2020

Call for ACR Officer Nominations

There are three (3) positions open for nominations in the 2020 election:

1. President-Elect

2. Treasurer In-Training

3. At Large Director

Nomination deadline July 20, 2020

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June 09, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 05, 2020

A Statement on ACR’s Stand

ACR rejects racism, hate, intolerance, oppression, and discrimination in all its forms. Our diverse, global membership includes scholars from populations who face threats to their human rights, including threats to their lives. To these members, we say: We see you! We hear you! We support you! You are not alone! 

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Q4. The notion of self-optimization in context of self-tracking and beyond

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

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Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

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Featured

P12. Disclosure of Project Risk in Crowdfunding

Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China

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Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

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Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

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Featured

The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers

Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.