ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

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January 09, 2020

Call for Fellows Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar

Loyola Marymount University (https://www.lmu.edu) invites participation in the Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar that will take place on the LMU Campus during the week immediately prior to the American Marketing Association’s Marketing and Public Policy Conference (MPPC). MPPC will take place at the Marina del Rey Marriott, a short distance from the Campus. On May 28 – 30

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January 09, 2020

2020 Mathew Joseph Emerging Scholar Award

AMA DocSIG invites all doctoral students to apply for the 2020 Mathew Joseph Emerging Scholar Award. Deadline for applicants: Wednesday, April 1, 2020 at 11:59 PM EST

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January 08, 2020

Call For Papers 2020 ACR Conference - Paris

ACR Annual Conference, Rendez-Vous in the City of Light - October 1-4, 2020 - Paris, France. Call for Papers (CFP)

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December 04, 2019

Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 2

POLITICAL IDEOLOGY AND CONSUMPTION. Issue Editors: Rashmi Adaval and Robert S. Wyer Jr. Call for Papers pdf

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November 26, 2019

Call for Papers - Journal of the Association for Consumer Research - Volume 7, Issue 1

HEALTHCARE AND MEDICAL DECISION MAKING. Issue Editors: Dipankar Chakravarti, Jian Ni, and Meng Zhu Call for Papers pdf

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November 21, 2019

2019 ACR Safety Survey Report

What did we learn from the 2019 ACR Survey on Safety and Inclusiveness? Download Full Report (PDF)  

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Perceptual and Cognitive Salience and their Effects on Product Valuations

Evan Weingarten, University of Pennsylvania, USA
J. Wesley Hutchinson, University of Pennsylvania, USA

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Featured

10-T: The Moderating Effect of Handedness on Lateral Placement Effects

Stephen Gould, Baruch College, USA
Emily Goldsmith, Marymount Manhattan College, USA

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Featured

Stigmatized Risk Factors in Health Messages: The Defensive Influence of Moral Identity

Chethana Achar, University of Washington, USA
Lea Dunn, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

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Featured

It’s Mine, But I’ll Help You: How Ownership Salience Increases Prosocial Behavior

Maryam Kouchaki, Northwestern University, USA
Ata Jami, University of Central Florida, USA
Francesca Gino, Harvard University, USA

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Featured

What Make Products Weird? Antecedents to and Underlying Mechanism of Weirdness.

Qian (Claire) Deng, University of Alberta, Canada
Paul Messinger, University of Alberta, Canada

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Featured

When Touch Interfaces Boost Consumer Confidence: The Role of Instrumental Need for Touch

Johannes Hattula, Imperial College Business School, UK
Walter Herzog, WHU-Otto Beisheim School of Management, Germany
Dhar Ravi, Yale University, USA

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.