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November 16, 2021

2021 ACR VIDEOGRAPHY AWARD

The Association for Consumer Research (ACR) announced Iris Mohr as the recipient of the 2021 ACR Best Videography Award and Rajesh Chandwani as the recipient of the 2021 ACR Best First-Time Videography Award at its annual conference in October.

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November 16, 2021

2021 ACR/SHETH FOUNDATION DISSERTATION AWARD

ACR provides annual awards for top doctoral dissertations on topics that deal with any aspect of cross-cultural or global consumer behavior and/or the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research related to individual, family, societal, or ecological well-being. These awards are funded by The Sheth Foundation, founded by Dr. Jagdish Sheth and Madhu Sheth. 

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November 16, 2021

2021 ACR EARLY CAREER AWARD

The Association for Consumer Research (ACR) announces Dr. Abigail Sussman, Associate Professor of Marketing at University of Chicago Booth School of Business as the recipient of the 2021 ACR Early Career Award at its annual conference in October.

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November 16, 2021

2021 FRANCO NICOSIA BEST COMPETITIVE PAPER AWARD

The Association for Consumer Research (ACR) announced Hunter Jones as the recipient of the Franco Nicosia Award for the Best Competitive Paper at its annual conference in October. The paper,

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November 16, 2021

2021 ACR BEST WORKING PAPER AWARD

The Association for Consumer Research (ACR) announced Vitor Lima (Audencia Business School) and Russell Belk (York University) as the recipient of the 2021 ACR Best Working Paper Award at its annual conference in October. 

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November 16, 2021

2022 ACR FELLOW AWARD

The Association for Consumer Research (ACR) announced two recipients of the 2022 Fellow in Consumer Behavior award at its annual conference in October: Joel Huber (Duke University) and Wes Hutchinson (University of Pennsylvania). 

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival

Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong

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P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology

Heejung Park, University of Wyoming, USA

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H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction

Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University

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Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

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Round It Up: Preference Exists for Rounded Totals (PERT)

Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy

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R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

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