Recent News and Updates

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November 01, 2021

Association for Consumer Research Latin America Conference 2022

The Association for Consumer Research (ACR) will be holding its 2022 Latin America Conference from June 30 to July 2, 2022 at Universidad San Francisco de Quito USFQ in Quito, Ecuador.

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October 18, 2021

JACR ROUNDTABLE @ ACR 2021

JACR will host a roundtable discussion at the upcoming ACR conference to highlight the journal’s past successes, its current agenda, future goals, and more generally the value of conducting research that addresses important problems faced by business and society. Now in its sixth year of publication, JACR has quickly become a highly respected and impactful outlet for the scholarly work of ACR researchers. The meeting will include brief presentations by editor in chief Vicki Morwitz, past and future issue editors, and authors whose research has benefited from publication in JACR.

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September 30, 2021

RRBM Dare to Care Dissertation Scholarships

The RRBM community is pleased to announce the inaugural Call for Applications to the RRBM Dare to Care Dissertation Scholarship

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September 28, 2021

Special Issue on Morality and Consumption at JACR

Morality, or people’s often intuitive sense of right and wrong, pervades everyday life. The fields of philosophy, psychology, and sociology have spent decades examining how people’s moral beliefs can inform religious identities, social norms, legal frameworks, and political ideologies. Yet, despite the importance of morality in shaping human behavior, it is only recently that this topic has attracted the attention of consumer researchers. 



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September 24, 2021

Special Issue on Consumer Movements and Activism

Check out the call for papers on Consumer Movements and Activism at the Journal of the Association for Consumer Research

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September 15, 2021

Time to vote!

It is the time of the year when you need to vote for members of the 2022 ACR Board of Directors.

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Get to Know Us

Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

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Featured

Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

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Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

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Featured

Semantic Processes in Memory-Based Consumer Decision Making

Sudeep Bhatia, University of Pennsylvania, USA

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Featured

Scope Insensitivity in Debt Repayment

Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA

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Featured

L5. Understanding the components and effects of the Omnichannel Seamless Experience.

PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.