ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

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April 01, 2020

JACR Call for Papers: Flash COVID-19 Research Issue

Attention ACR members and colleagues: JACR plans to publish a special Flash COVID-19 Research Issue for rapid dissemination of timely research that can be used to inform policies and to stimulate ongoing research related to how societies deal with pandemics. The issue will be edited by JACR Editor-in-Chief Angela Lee (Northwestern University) and Guest Editor Kelly Goldsmith (Vanderbilt University). The submission deadline is July 6, 2020. For details on the scope and timeline for the issue, visit https://www.journals.uchicago.edu/journals/jacr/forthcoming-6.1s

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April 01, 2020

JACR Deadline Extension

Deadline extension for JACR issue: Addiction and Maladaptive Consumption

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March 10, 2020

ACR Paris 2020 - COVID-19 Update

2020 conference chairs and the ACR leadership team have been closely monitoring the COVID-19 situation and making contingency plans should the spread of the virus continue into the fall.

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March 04, 2020

JACR #1 in Financial Times Ranking of Impactful Papers

ACR is delighted to announce that in an analysis of impactful research, the 2017 JACR article, “Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity” by Adrian Ward, Kristen Duke, Ayelet Gneezy and Maarten Bos came in as #1 by a huge margin.

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February 17, 2020

JPP&M received the most acknowledgements for the inaugural Responsible Research in Marketing awards.

We congratulate:  Jesse R. Catlin, Connie Pechmann, Eric P. Brass, Sonya A. Grier, Vanessa G. Perry, Cait Lamberton, Ronald P. Hill, Kelly Martin, and Kristen L. Walker.

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January 30, 2020

ACR Fellow and Founder, Dr. Jag Sheth has been honored by India's Prime Minister with the Padma Bhushan Award

One of our very own - ACR Fellow and Founder, Dr. Jag Sheth has been honored by India's Prime Minister with the Padma Bhushan Award in recognition for his international contributions to education. It is given for "distinguished service of the highest order ..."

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

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Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

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Featured

I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication

Moon-Yong Kim, Hankuk University of Foreign Studies

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Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

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Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

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Featured

A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making

JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.