Recent News and Updates

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July 06, 2021

2021 ACR/Sheth Foundation Dissertation Awards for Topics Cross-Cultural and Public Purpose Consumer Research

The purpose of these awards is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in academic year 2020-2021 and designed for completion in 2021-2022.  

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July 02, 2021

EUROPEAN ACR 2023 CALL FOR PROPOSALS [DEADLINE OCTOBER 15, 2021]

The ACR Board of Directors is open to proposals for hosting the 2023 ACR European conference. ACR holds a European conference every four years with the goal of further lowering research barriers and enhancing knowledge diffusion in consumer research. 

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June 26, 2021

Call for ACR Officer Nominations:

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions. 

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June 17, 2021

Register today: Free webinar on “Addiction and Maladaptive Consumption” on Monday, July 12 (10:00-11:15 a.m. Pacific Time)

Register today: Free webinar on “Addiction and Maladaptive Consumption” on Monday, July 12 (10:00-11:15 a.m. Pacific Time) 

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May 21, 2021

Register for the 2nd Annual ISMS Webinar on Diversity, Equity, and Inclusion

Learn more about and register for the 2nd Annual ISMS Webinar on Diversity, Equity, and Inclusion: What has happened?  What next?

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May 21, 2021

Fellow in Consumer Behavior Award: Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee by June 21st, 2021.


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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

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To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

Emotional Volatility and Cultural Success

Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA

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Featured

Attentional Breadth Affects In-store Exploration and Unplanned Purchasing

Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen

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Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

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Featured

Trust in Doubt: Co-Chair's Invited Panel

Adam Berinsky, Massachusetts Institute of Technology, USA
John Gray, MentionMapp.com
Andre Spicer, City University of London, UK

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Featured

R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)

Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA

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Featured

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship

Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.