ACR 2020 | Paris, France

October 1-4 Rendez-vous in the City of Light

Recent News and Updates

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May 26, 2020

2020 ACR Conference to Explore a Variety of Virtual Options

COVID-19 has wreaked havoc around the world and altered our traditional approaches to doing things. With this tremendous uncertainty as to when life will return to normal ACR has actively begun looking into alternative approaches for hosting the 2020 ACR Conference that was originally scheduled for Paris in October. Given that it appears unlikely that ACR members will be traveling freely to attend large gatherings by October, ACR has decided to explore a variety of virtual options for this year’s conference.

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April 29, 2020

2020 ACR EARLY CAREER AWARD – CALL FOR NOMINATIONS

ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research. This award will be presented at the Awards Luncheon at ACR 2020 to be held in October in Paris, France. Nomination deadline: June 15, 2020

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April 13, 2020

REMINDER - JACR Call for Papers - NEW INSIGHTS ON CONSUMPTION COLLECTIVES

Call for Papers | Journal of the Association for Consumer Research | Volume 6, Issue 4 - Deadline for Initial Submission: July 1, 2020

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April 13, 2020

Call for Nominations - Editor-in-Chief, Journal of the Association for Consumer Research

The Editor Search Committee of the Journal of the Association for Consumer Research (JACR) is seeking nominations for the role of editor-in-chief (EIC).

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April 09, 2020

ACR Fellow Award 2021 - Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. Deadline: August 1, 2020

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April 01, 2020

JACR Call for Papers: Flash COVID-19 Research Issue

Attention ACR members and colleagues: JACR plans to publish a special Flash COVID-19 Research Issue for rapid dissemination of timely research that can be used to inform policies and to stimulate ongoing research related to how societies deal with pandemics. The issue will be edited by JACR Editor-in-Chief Angela Lee (Northwestern University) and Guest Editor Kelly Goldsmith (Vanderbilt University). The submission deadline is July 6, 2020. For details on the scope and timeline for the issue, visit https://www.journals.uchicago.edu/journals/jacr/forthcoming-6.1s

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Conferences and Events

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Core Mission, Vision, and Values

To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

Journal of the Association of Consumer Research

The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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Our Research

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Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

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Featured

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA

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Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

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Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

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Featured

G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference

Shaheer Ahmed Rizvi, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada

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Featured

M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

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Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.