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March 30, 2023

ACR 2023 Update and Reminder

Dear Colleagues:

Just a few things regarding ACR 2023, October 26-29, 2023, in Seattle with the theme Spreading Good … Well. 

The submission deadline for papers is coming up next week! The complete details are in the Call for Papers.

We encourage you all to submit your best work to this conference.

Click below to read more important details.

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    March 28, 2023

    NEW JACR ISSUE! The Pandemic Transformed Economy

    The latest issue of the Journal of the Association for Consumer Research, The Pandemic Transformed Economy (April 2023), is available on the University of Chicago Press Journals website.


    Journal of the Association for Consumer Research
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    March 07, 2023

    Racism and Discrimination in the Marketplace - Newest JACR Webinar Now Available!

    Webinar to support JACR issue on "Racism and Discrimination in the Marketplace" Volume 8, Number 1. With Samantha N. N. Cross & Stephanie Dellande as webinar hosts. The webinar was held on Wednesday, January 20, 2023.

    Watch the webinar here.

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    February 22, 2023

    ACR Virtual Social - March 13th!

    ACR Virtual Social continues in March, featuring the “Meet the ACR Board Members and Top Journal Editors” Series! We also have a methodology workshop (social media and consumer data crawling) in September given by a mathematician/statistician!

    Join Co-Host Dr. Russell Belk on March 13th to meet with friends and colleagues or to make new connections.

    In the year of 2023, we also decide to give something out to appreciate your time! At the end of each event, we will randomly select one lucky attendee to receive either $50 off the student registration or $75 off the regular registration for the conference registration (non-transferable)!

    March 13th , 5:30 am (ET). Co-host: Dr. Russell Belk, Check your time zone here.

    Please log in to the ACR website to register! (copy and paste this address if the hyperlink doesn't work:

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    February 15, 2023

    JACR Call for Papers for its Consumer Privacy Issue

    Aaron Brough, Kelly Martin, and Bernadette Kamleitner will serve as co-editors for this issue, and there may be a pre-conference workshop prior to ACR Seattle.  


    Please click here to learn more:

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    February 02, 2023

    ACR 2023 Seattle Call for Papers!

    Our community will reconvene for ACR 2023, October 26-29, 2023, in Seattle, the City of Goodwill. In a play on the city’s motto, the conference will be dedicated to Spreading Good…Well.

    The conference will kick off with a series of pre-conference sessions: the ACR/Sheth Foundation Doctoral Symposium, the Early Career Workshop and the Mid-Career Workshop. The conference will begin with an Opening Reception on Thursday, October 26. The next two days, October 27 and 28th, will comprise of plenary sessions, research presentations including papers and films, and method workshops. Highlights of the conference will include addresses by our ACR President, Tina M. Lowrey, and the 2023 ACR Fellows, Rik Pieters, and Susan Fournier. The conference will conclude with a Gala on Saturday evening at the Museum of Pop Culture, which will offer good food, wine, music, and the opportunity to help a charity to allow the ACR community to interact and Spread Good … Well!

    Please submit your best work in the form of working papers (for the poster session), competitive papers, proposals for special sessions and roundtables, and films.

    Submission site:

    View submission guidelines and instructions here: 

    We look forward to welcoming you for ACR 2023 in Seattle, a city that is well known for its lively blend of music, food, and ethnic diversity, as well as for “Spreading Goodwill!”

    Come and join us in Spreading Good … Well!

    Your ACR 2023 Conference Co-Chairs,

    Lan Nguyen Chaplin, Priya Raghubir, and Keith Wilcox

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    Get to Know Us

    Conferences and Events

    To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

    Core Mission, Vision, and Values

    To stimulate research focusing on a better understanding of consumer behavior from a variety of perspectives.

    Journal of the Association of Consumer Research

    The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research.

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    Our Research

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    The Effects of Breadth of Product Categories on Budgeting

    An Tran, University of La Verne
    John Lynch, University of Colorado, USA

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    Financial Education and Confidence in Financial Knowledge

    Stephen Atlas, University of Rhode Island
    Nilton Porto, University of Rhode Island
    Jing Jian Xiao, University of Rhode Island

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    R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

    Mycah L Harrold, Washington State University, USA
    Andrew Perkins, Washington State University, USA

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    Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices

    Adelle Xue Yang, National University of Singapore, Singapore
    Oleg Urminsky, University of Chicago, USA

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    Consumers' Journey into Access-Based Consumption

    Swapnil Saravade, University of Texas Rio Grande Valley
    Lorena Garcia Ramon, University of Texas Rio Grande Valley
    Jacob Almaguer, University of Texas Rio Grande Valley
    Mohammadali Zolfagharian, Bowling Green State University
    Hazel H. Dadanlar, University of Texas Rio Grande Valley

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    Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being

    (Joyce) Jingshi Liu, Hong Kong University of Science and Technology
    Amy Dalton, Hong Kong University of Science and Technology
    Anirban Mukhopadhyay, Hong Kong University of Science and Technology

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    Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.