Transformative Consumer Research

Transformative Consumer Research is a movement within our association that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. This section of the ACR website includes information about symposia, research funds, publications, and other resources and opportunities for scholars wishing to be involved in Transformative Consumer Research via the Association for Consumer Research. Click on the links below to learn and to participate more. If you have any questions or suggestions about Transformative Consumer Research, including information on and development of this website section, please contact:

Julie Ozanne
Chairperson, ACR Advisory Committee on Transformative Consumer Research
Pamplin College of Business, Virginia Tech
Voicemail: 540-231-6949

In addition to the links and information below, the Advisory Committee on Transformative Consumer Research is pleased to list other developing plans and programs on TCR.

Call for 2013 TCR Grant Proposals
2013 TCR Grant Proposal Guidelines are now available. Click here for more details.

Call for Papers: 4th TCR Conference
The Fourth TCR Conference will take place May 24—25, 2013 in Lille France. Click here for more details.

The Third Conference on Transformative Consumer Research took place June 24-26, 2011 at Baylor University.  A short video on this conference has been produced that highlights the mission of TCR and the events at the Baylor TCR conference.  To watch the video, follow this link:   For follow-up information contact: Brennan Davis ( or Cornelia Pechmann (

A special issue of the Journal of Public Policy and Marketing on Transformative Consumer Research has been published, based on discussions and research at the Second Conference on Transformative Consumer Research, which took place in June, 2009 at Villanova University; see this page.

The first edited book on Transformative Consumer Research has been published: Transformative Consumer Research for Personal and Collective Well Being (© 2012, Routledge/Taylor & Francis); to review or purchase: order here.

Watch the ACR website for continuing announcements and details. These include:

TCR Resources:

ACR Website Links: