Abhi Roy

Abhi Roy, University of Scranton
Abhi Roy, University of Scranton

I am a Professor of Marketing at the Kania School of Management, University of Scranton. My research interests are related to marketing and society, e.g., marketing ethics, social marketing, sustainability, global marketing and social networks.

Website Url: http://www.abhiroy.net

Expertise:

  • Cross-Cultural Research
  • Public Policy/Social Issues
  • Social Influence
  • Transformative Consumer Research
  • Materialism
  • Consumer Communities
  • Consumerism/Consumer Culture
  • Sustainable marketing
  • Global/International Consumer Behavior