Zeynep Gurhan Canli, Koc University

Zeynep Gürhan-Canli is Migros Professor of Marketing and the Director of the Graduate School of Business at Koç University, Istanbul, Turkey. She completed her Ph.D. in marketing at Stern School of Business, New York University in 1997.  Prior to joining Koç University, she was a faculty member at Ross School of Business, University of Michigan, where she was tenured in 2003.

Zeynep co-chaired the 2012 Association for Consumer Research North American Conference in Vancouver. She was a co-chair for the Working Paper track in 2011 and for the Competitive Paper track in 2010. She has also served as a faculty participant for the doctoral consortium and as a program committee member and reviewer for ACR conferences in multiple years. Her first ACR presentation was in the 1994 Conference in Boston.

Zeynep’s recent research focuses on the effects of corporate image (e.g., corporate social responsibility, company crisis), branding (e.g., co-branding,brand extensions, brand transgressions), and external constraints (e.g.,financial constraints) on consumer information processing, evaluations, and behavior. She has published in leading academic journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing Research. She is currently an Associate Editor for the Journal of Consumer Research and the International Journal of Research in Marketing and served as an Associate Editor for the Journal of Consumer Psychology.  She is on the Editorial Review Boards of the Journal of Consumer Psychology and the Journal of International Marketing. She received outstanding reviewer awards from the Journal of Consumer Research (twice) and the Journal of International Marketing. Zeynep is also a member of the Academic Council at the American Marketing Association. She takes pride in the doctoral program at her university that was initiated after she joined, works with doctoral students extensively, and has participated in several doctoral consortia.

In her capacity as the Director of Graduate School of Business at Koç, she has integrated government and public policy perspectives into the graduate programs in educational, administrative, and research-related processes. Her initiatives include introduction of new required and elective courses, seminars, and applied projects on these perspectives, capacity building programs for NGOs and municipalities, formation of the partnership with the UNDP Istanbul International Center for Private Sector in Development, and the establishment of a social impact forum. Her recent research with the UNDP identifies the best practices of corporate responsibility to reduce youth unemployment.  


Phone: +902123381784



  • Advertising
  • Attitude Theory
  • Attribution/Self-Perception
  • Branding
  • Charity and Gift Giving
  • Cross-Cultural Research
  • Impression Formation
  • Leisure and Tourism
  • Perceived Risk
  • Public Policy/Social Issues
  • Self Concept and Identity
  • Materialism
  • Sustainable marketing
  • Global/International Consumer Behavior
  • Anti-Consumption/Consumer Resistance

Position’s Duties and Responsibilities

The President Elect performs the duties prescribed and approved by the Board of Directors, all of the duties of the President in his/her absence, and in the event a vacancy occurs in the position of President, automatically assumes such position. The President-elect also appoints the chair(s) of the North American Conference for the year of his/her presidency.

Margaret C. (Meg) Campbell

Meg Campbell