ACR Perspectives Director (Academic-Government)

Cait Lamberton, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA

Cait is Associate Professor and Fryrear Chair of Marketing at the University of Pittsburgh’s Katz Graduate School of Business. Since completing her MBA and Ph.D. at the University of South Carolina, her research has spanned a wide range, beginning with work on decision-making in assortments of different size and structures to more recent research on tax payment and social influences in consumer behavior. This work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology,Journal of Public Policy & Marketing, Journal of the Association for Consumer Research and Management Science. In recognition of her research, Cait was named a Marketing Science Institute Young Scholar, received ACR’s Early Career Award, and was awarded the Shelby D. Hunt/Harold H. Maynard and Lazaridis Prizes (with Andrew Stephen) for contributions to our theoretical understanding of digital and social media marketing.

Cait has also prioritized contributions to the development of the field, whether overtly or behind-the-scenes. Aside from efforts as an Associate Editor at the Journal of Consumer Research, Journal of Consumer Psychology, and the International Journal of Research in Marketing, Cait has co-chaired the ACR and SCP Doctoral Symposia, participated in the Sheth Doctoral Consortium in multiple years, and enjoyed working with doctoral students at her own school and others’. The American Marketing Association recognized these efforts with the Erin Anderson Award in 2016.

The opportunity to serve as the academic-government perspectives director on ACR’s Board is particularly exciting to Cait, as her efforts to bridge academia and practice have often allowed her to work with – and learn from – innovative policymakers and researchers. Cait was an affiliated researcher with the White House’s Social and Behavioral Science team in its first year, and has continued to provide consulting services to the US Department of Labor and Department of Education since that time.

In addition, Cait has been on research teams conducting broad-scale work to promote first-generation college students’ financial aid applications and helped craft messages for former First Lady Michele Obama’s “Up Next” campaign, which used text-based interventions to support college student applications and first-semester success. This worked led to her formal affiliation with the Nudge4 Solutions Group (,a think tank based at the University of Virginia that targets the application of behavioral science in policy areas such as education, employment and criminal justice. Closer to home, Cait was appointed a member of Pennsylvania’s Communications Workgroup, and in Fall 2017, Cait is working with the Pennsylvania Governor’s Office for Transformation, Innovation, Management & Efficiency to both provide behavioral science training and identify consumer research applications in the Commonwealth.

These experiences have been incredibly informative, as both successful and unsuccessful attempts to create academic-policy partnerships have helped Cait learn the approaches that best promote fruitful, research-productive collaboration. If elected, Cait hopes to help facilitate greater connections between ACR’s members and government, so that we can apply our shared rigor and enthusiasm to the creation of a happier and healthier society.

Website Url:

Phone: 412-779-7280


Zeynep Gürhan-Canli is Migros Professor of Marketing and the Director of the Graduate School of Business at Koç University, Istanbul, Turkey. She completed her Ph.D. in marketing at Stern School of Business, New York University in 1997.  Prior to joining Koç University, she was a faculty member at Ross School of Business, University of Michigan, where she was tenured in 2003.

Zeynep co-chaired the 2012 Association for Consumer Research North American Conference in Vancouver. She was a co-chair for the Working Paper track in 2011 and for the Competitive Paper track in 2010. She has also served as a faculty participant for the doctoral consortium and as a program committee member and reviewer for ACR conferences in multiple years. Her first ACR presentation was in the 1994 Conference in Boston.

Zeynep’s recent research focuses on the effects of corporate image (e.g., corporate social responsibility, company crisis), branding (e.g., co-branding,brand extensions, brand transgressions), and external constraints (e.g.,financial constraints) on consumer information processing, evaluations, and behavior. She has published in leading academic journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing Research. She is currently an Associate Editor for the Journal of Consumer Research and the International Journal of Research in Marketing and served as an Associate Editor for the Journal of Consumer Psychology.  She is on the Editorial Review Boards of the Journal of Consumer Psychology and the Journal of International Marketing. She received outstanding reviewer awards from the Journal of Consumer Research (twice) and the Journal of International Marketing. Zeynep is also a member of the Academic Council at the American Marketing Association. She takes pride in the doctoral program at her university that was initiated after she joined, works with doctoral students extensively, and has participated in several doctoral consortia.

In her capacity as the Director of Graduate School of Business at Koç, she has integrated government and public policy perspectives into the graduate programs in educational, administrative, and research-related processes. Her initiatives include introduction of new required and elective courses, seminars, and applied projects on these perspectives, capacity building programs for NGOs and municipalities, formation of the partnership with the UNDP Istanbul International Center for Private Sector in Development, and the establishment of a social impact forum. Her recent research with the UNDPidentifies the best practices of corporate responsibility to reduce youth unemployment.  

Phone: 902123381784

Position’s Duties and Responsibilities

The Perspectives Director (Academic-Government) is responsible for representing the academic-government perspective on the Board.  Responsibilities include voting, budgets, recommendations to the Board, and evaluating grants and donations.