2017 |
Morris B Holbrook and Elizabeth C Hirschman |
|
"The Experiential Aspects of Consumption: Consumer Fantasies, Feeling and Fun." |
2014
|
Albert M. Muniz, Jr. and Thomas C. O'Guinn |
|
"Brand Community" (2001), JCR 27 (March)
|
2011 |
Susan Fournier |
|
"Consumers and Their Brands: Developing Relationship Theory in Consumer
Research" (1998), JCR 24 (March) |
2008 |
Joseph Alba and Wesley J. Hutchinson |
|
"Dimensions of Consumer Expertise" (1987), JCR 13 (March) |
2005 |
Russell Belk |
|
"Possessions and the Extended Self" (1988), JCR 15 (September) |
2002 |
Joel Huber, John Payne and Chris Puto |
|
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the
Similarity Hypothesis" (1982), JCR 9 (June) |