2014
|
Albert M. Muniz, Jr., and Thomas C. O'Guinn |
| |
"Brand Community" (2001), JCR 27 (March)
|
| 2011 |
Susan Fournier |
| |
"Consumers and Their Brands: Developing Relationship Theory in Consumer
Research" (1998), JCR 24 (March) |
| 2008 |
Joseph Alba and Wesley J. Hutchinson |
| |
"Dimensions of Consumer Expertise" (1987), JCR 13 (March) |
| 2005 |
Russell Belk |
| |
"Possessions and the Extended Self" (1988), JCR 15 (September) |
| 2002 |
Joel Huber, John Payne and Chris Puto |
| |
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the
Similarity Hypothesis" (1982), JCR 9 (June) |