Browse ACR Films

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*The links to films are provided as a service to our members. The films are not hosted by ACR and it does not endorse or make any other claims regarding the films’ contents. ACR cannot be held responsible for the content of these films or their copyright status. Any questions regarding these films should be addressed directly to films’ makers.
Being Connected - Perceived Customer Value in the Smartphone Age
This film explores the role of multidimensional perceived customer value in the field of wireless telecommunications. Consumers‘ value perceptions derived from their cell phones and wireless services are analyzed along the framework of four value dimensions (functional, economical, emotional, and social) introduced by Sweeney and Soutar in 2001.
Brand My Ride: Donks, Bubbles and Boxes - Extended Self-Brand Connections Among Auto Expressionists
This film explores the symbolic phenomenon of car branding. We interview consumers who have branded their cars in an effort to present some aspect of themselves to others. We uncover hidden brand connections that are related to various aspects of their extended self-concepts.
Changing Consumer Behavior in Diet and Health: A Video Case Study on Local Matters
To combat diabetes and obesity in America’s youth, Columbus, Ohio non-profit organization Local Matters’ aims to change children’s behavior and thoughts regarding food through a unique early education program that utilizes sensory and social activities involving food. Parents, teachers, students, and the organization's personnel were interviewed and taped. This short film documents their experiences and provides commentary on the efforts.
Do Not Say You've Been to Taiwan If No Visited Night Markets
This research introduces the overall features of this night market and describes the arrival and departure of Mainland Chinese tourists and how tour guides guide tourists with explanations and introductions in Kaohsiung’s Liu Ho Night Market. As part of our study we observed vendor marketing tactics, such as design and content of signage, presentation of foods and products, word usage in promotion of Taiwan-made products or Taiwan local features and on-site demonstration methods. Mainland Chines
Impact of an Operatic Flash Mob on Consumer Behavior
This film examines the influence of an operatic flash mob on consumer behavior and consumer experience in a public market. Results of a field experiment indicate that the flash mob enhanced consumer arousal, connectedness and positive emotions, as well as consumer-to-consumer interaction.
'Post-Materialist Work': Emerging Self-Actualization in the Video Industry
Post-materialist consumption has to date received limited interest in consumer research. This vidoegraphy investigates how post-materialism is negotiated from the perspective of one's mundane work life in the context of small TV video production companies. Specifically, we uncovered how pursuits of self-actualization and emancipation occur in the practices of professionals.
'Pushing the Scene': Tensions and Emergence in an Accelerated Marketplace Culture
We consider how contemporary marketplace cultures emerge and unfold in the accelerated tensions of cultural capital and the proliferation of access through digitalization and the global reach of the internet. Our context is the negotiation between producers/consumers in the emergent and vibrant scene of an electronic music genre called dubstep.
Respect and the Media: A Generational View
Respect is an important value for society. It shapes personal, social and business relationships. In our world of technology and social media are the values of respect changing? Do younger and older individuals experience respect differently? This film explores respect and media from the perspectives of Baby Boomers and Generation Ys.
Respect and the Media: A Generational View
Respect is an important value for society. It shapes personal, social and business relationships. In our world of technology and social media are the values of respect changing? Do younger and older individuals experience respect differently? This film explores respect and media from the perspectives of Baby Boomers and Generation Ys.
Soccer in Mexico: A Sacred Experience?
This film explores how devoted fans can turn a soccer game into an experience rich in sacred elements. The differences between “spectators” and “devoted fans” will help us understand the processes underlying distinctions between the sacred and the profane in Mexican fans’ soccer experience.
Tea for Two with Hiro Tanaka
This study aims to anatomize the mechanism of luxury generation in the Japanese tea ceremony. Based on detailed interviews, we found that (1) Teamwork, (2) Theme-orientation, and (3) Game, are the three key concepts which depict the interactions between host and the guests and thus lead to generate sense of luxury.
The Changing Lens
This film documents changing American consumers’ views of ethnic minority advertising images. It briefly summarizes the 20th century histories of African-Americans, Hispanics/Latinos, and Asian-Americans, examining demographic changes, governmental actions and societal changes that have impacted how these groups are viewed in the media, including advertisements. It then examines advertisements for men’s fashion and grooming products from 51 years of Sports Illustrated magazine. It finds that wh
The Costumer Is Always Right
As a kid, Kathy never got the whole “dress up thing.” So who would have predicted that 40 years later she would find herself searching for understanding on the playa at Burning Man? Join her as she seeks to uncover the truth about the women of Burning Man, their costumes and herself, in The Costumer is Always Right.