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*The links to films are provided as a service to our members. The films are not hosted by ACR and it does not endorse or make any other claims regarding the films’ contents. ACR cannot be held responsible for the content of these films or their copyright status. Any questions regarding these films should be addressed directly to films’ makers.
Body and Appearance Perceptions of Latino Youth (22:04)
In this study, we investigate the notions of “body” and “appearance” to better understand the amounts of money, time and consideration invested into one’s body and appearance. In the video, we used interviews with Latino UTPA students and images found in the marketplace in Rio Grande Valley, Texas. Based on the theoretical position that consumers’ perceptions are constructed socially, we examine what the external influences are in those consumers’ body and appearance perceptions and how these in
Consumer Innovation in Online Computer Tuning Communities (22:00)
This movie introduces joint innovation creation activities in computer case modding and overclocking communities. Our documentary aims to provide in-depth insights into creative consumer behavior in online communities - beyond pure cognitive understanding - capturing emotions, gestures, and impressions of computer tuning valuable to get a deep understanding of online consumer innovation. The film explores why consumers modify and even create new computers. Further, it sheds light on the role of
Cross Border Shopping: Family Narratives (20:29)
Cross border shopping is a common practice for Mexicans who live in cities near the US frontier. Through the examination of family rituals that are passed down from generation to generation and which construct family identity, and in the context of the concepts of globalization and malinchismo, this videography provides a framework on the experience of cross border shopping. Essentially this experience is constructed on narratives that move beyond the simple description of experienced events t
Disney Dreams in China (23:05)
This research explores the meanings of “Disney Magic” in the new Disneyland theme park – Hong Kong Disneyland (HKDL). Our study investigates the translation of Disney Magic in HKDL and the degree to which it is perceived this way among consumers. It finds that for mainland Chinese visitors, Disney Magic is the key template for their experiences at the theme park and they come with a set of expectations conditioned since childhood exposure to Disney movies and cartoons. They seem willing to fol
Hoarding Behavior & Attachment to Material Possessions (20:00)
In a society where buying new products is cheaper and easier than repairing, it is not surprising that much of consumer behavior has focused on the pleasures associated to a ‘throw away society’. Intriguingly, informants in this study spoke about the utter joy they received in finding, keeping and passing on objects. They defined themselves as functional hoarders, individuals who accumulate objects privately and are unable to dispose without clear conscious motivation or control. Through the us
Living a Theme (20:25)
This video explores the meaning of thematization and themed environments. Based on previous studies and theses developed about the subject by scholars from different fields, we investigate 1) construction and features of various themed environments and 2) lay person’s thoughts and feelings about thematization compared to the academic perspective. To understand this phenomenon, we use still images and video images from themed environments such as Las Vegas, theme parks, and themed restaurants; fr
Luxury Value Pyramid: What Are the Dimensions of Luxury (25:30)
This study aims to investigate the meaning of luxury to consumers. Luxury goods tend to be interpreted synonymous to excessive or conspicuous consumption. Solomon (2007) argued for a division of consumers into three groups based on their attitudes toward luxury: (1) Luxury is functional. (2) Luxury is a reward. (3) Luxury is indulgence. He claimed that as consumers’ age, the more they required functional dimensions to luxury items. Although we agree with his theory as far as it goes, we belie
Stay-At-Home Dads Unite: Coping with Stigma and Isolation (18:38)
Based on video ethnographic research at Stay-at-Home Dad (SAHD) playgroups, 2006 SAHD convention and in-depth interviews, this film explores the challenges SAHDs face as they undertake the primary caregiver role and the strategies they employ to negotiate their gender positioning vis-a-vis more hegemonic masculinities. While prior CCT research has mainly studied consumption communities (e.g. Salomon snowboarders, Cova and Cova 2002; Apple computer users, Schau and Muniz 2002; Harley Davidson bik
The Cacophony of Consumption Meanings in a Non-western Marketplace: (High) Society Bazaars in Turkey
This videography is an exploration of the reasons for the increasing popularity of open-air bazaars in Turkey. Open-air bazaars, also called now (high) society bazaars, offer a tremendous variety of products in terms of quality and type, and function as places for social, carnivalesque experience for consumers from every social class. Inspired by Yazicioglu and Firat’s (2006) proposition, that is, the postmodern sensibility catches upon faster in places where modernity has not been fully embedde
The Responsibility of Respect in the Marketplace: Opening Doors for Community (19:04)
The literature says little about respect as it pertains to the marketplace. Four cases from creative industries tell of how they live respect. Their stories reflect both provider and consumer perspectives. They feel responsible to accept individuals and protect people who walk through their doors. They call it respect; they think it should be the norm; and they expect it in return. They lived respect in listening and being heard, in empathizing and being understood, and in being considerate, hon