TCR Chair 2021-2024


Brennan Davis is the Richard and Julie Hood Professor and Associate Professor in Marketing at the Orfalea College of Business at Cal Poly San Luis Obispo. He has a PhD from The Paul Merage School of Business at the University of California Irvine, an MBA from the University of Pennsylvania’s Wharton School of Business, and a B.S. in mathematics from UCLA. He teaches principles of marketing, marketing research and marketing analytics. His research interests are in connecting large datasets to answer questions in the domain of transformative consumer research (TCR). He has served as TCR conference liaison since 2012, co-chairing three conferences (2011, 2015 and 2017).

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