Passing of Dr. Gary Bamossy

It is with great sadness that we report the passing of our dear friend and colleague, Gary Bamossy.  Gary taught at the Vrije Universiteit (1985-1999) in Amsterdam, where the Queen appointed him Professor of Economics. Gary went on to become Professor of Marketing, Chair of the Marketing Department, and Director of Global Business Programs at the University of Utah’s David Eccles School of Business (1999-2005).  He also taught at Georgetown University, the Wharton School of Business, the University of California at Irvine, and the American University, Beirut. Gary eventually became a partner in the consulting firm, Mind/Share, along with Basil Englis and Michael Solomon. Students remember him as an excellent teacher who enlightened both their minds and spirits.  For Gary, teaching was a joy rather than a burden.  During his career, Gary conducted research and published numerous articles and textbooks, served the academic and business communities, and researched and testified on intellectual property issues as an expert witness. For 14 years, by invitation, Gary nominated candidates for the prestigious Nobel Prize in Economic Sciences. He brought the first ACR International Conference to Europe (Amsterdam) in 1992, which began an enduring series of ACR Conferences hosted around the globe.  Gary was also a moving force in the development of video ethnography as a consumer research methodology, organizing and hosting several workshops at the University of Utah.  Gary fought pancreatic cancer for 14 months prior to his death. But, in keeping with his style, he did not want this battle to be widely known.  Before he passed, Gary’s priority was to see his children and young grand-daughter; his family was with him for the two weeks prior to his death. He was an avid fly-fisherman, hiker, photographer and reader. He enjoyed spending time with friends and family, especially his beloved wife – Janeen Costa – and his children and granddaughter. His favorite place was the front porch of his home in Teasdale, Utah, enjoying the magnificent landscape around him. We like to think of him sitting there, enjoying the breathtaking beauty and peace of that little piece of heaven on Earth.  Gary will be sorely missed.