2019 ACR Conference - Atlanta Chairs

The 2019 Conference Chairs are:

RAJESH BAGCHI

Rajesh Bagchi is a Professor of Marketing at the Pamplin College of Business, Virginia Tech. Rajesh studies the psychological processes that underlie consumer and managerial decision-making. Rajesh often draws from and contributes to several literatures, such as those on numerical cognition, numerosity, goals, consumer financial decision-making, and pricing. Rajesh serves as an Associate Editor for the Journal of Consumer Research and is on the Editorial Review Boards of several other journals. Rajesh was selected as a Young Scholar by the Marketing Science Institute in 2013 and received an Early Career Award from the Society for Consumer Psychology in 2016. 

Departmental Webpage: http://marketing.pamplin.vt.edu/people/faculty/bagchi-rajesh.html

LAUREN BLOCK

Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of consumer well-being and understanding the product-related and contextual influences that drive consumer judgments of the efficacy of health-related products. Current research includes exploring magical thinking and extraordinary beliefs and how consumers interact with AI assistants. Dr. Block is Associate Editor for the Journal of Public Policy & Marketing, and served as Associate Editor for the Journal of Consumer Research. She is Guest Editor of the Journal of the Association for Consumer Research’s issue on The Science of Extraordinary Beliefs. She currently serves on several editorial boards, as well as on the Ad Council Research Committee, and has served on the Transformative Consumer Research Advisory Board. She served as Co-chair for the ACR Doctoral Consortium 2017. Dr. Block was the recipient of the Richard W. Pollay Prize for Intellectual Excellence of Research on Marketing in the Public Interest.

LEONARD LEE

Leonard Lee is Associate Professor of Marketing and Dean’s Chair at the National University of Singapore (NUS) Business School. Prior to joining NUS in 2014, he was an Associate Professor of Marketing at Columbia Business School. His research focuses on investigating how emotional and cognitive factors influence consumer judgment and decision-making, public policy, and psychological wellbeing. He is also interested in understanding why and how consumers shop in real-world retail environments, and how experiential and environmental factors affect their shopping behavior. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science. Leonard is an Associate Editor of the Journal of Consumer Research and the Journal of Consumer Psychology, a co-editor of a special issue of the Journal of the Association for Consumer Research on “Consumer Emotions in the Marketplace,” and a previous Area Editor of the International Journal of Research in Marketing. He holds a BSc in Computer and Information Sciences from NUS, a MS in Computer Science from Stanford University, and a PhD in Management (Marketing) from the MIT Sloan School of Management.

The 2019 Doctoral Symposium Chairs are:

KEISHA CUTRIGHT

Keisha Cutright is an associate professor of Marketing at Duke University’s Fuqua School of Business.  She received her Ph.D. in Marketing from Fuqua in 2011 and joined the faculty at The Wharton School before returning to Fuqua in 2016.  

Her research explores the psychological drivers of consumer behavior, particularly as it relates to consumers’ feelings of order and structure.  In doing so, she addresses issues related to personal control, religion, culture, emotion and aesthetics.  Her work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. She serves on the editorial boards of Journal of Consumer Research, Journal of Marketing Research and Journal of Marketing.  Popular accounts of her work have appeared in the Wall Street Journal and Fast Company and she was named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.  

Prior to beginning her career in academia, Keisha worked in brand management at Procter and Gamble.  She teaches the Strategic Brand Management course at Fuqua.


THOMAS KRAMER

Thomas Kramer is a professor of marketing at the School of Business at the University of California, Riverside, having received his Ph.D. degree from Stanford University in 2003. Prior to joining the University of California, Riverside, he was a faculty member at Baruch College from 2003 to 2010, and at the University of South Carolina from 2010 to 2015. Professor Kramer’s research interests center on examining factors that influence preference construction and subsequent decision-making, focusing on extraordinary consumer beliefs (such as superstitious, magical, fateful, or karmic beliefs), biases, and heuristics. 

Professor Kramer is currently serving as an Associate Editor at both the Journal of Consumer Research and at the Journal of Consumer Psychology, and has served on the editorial review boards for both. He is also serving as Guest Editor for the Journal of the Association of Consumer Research issue on “The Science of Extraordinary Beliefs.”