Jacob (Jack) Jacoby

Jack was the Merchant’s Council Professor of Consumer Behavior and Retail Management at NYU Stern. Until retiring in November 2017, Jack held an Endowed Chair and was the Merchant's Council Professor of Consumer Behavior and Retail Management at New York University's Stem Graduate School of Business and served on the NYU faculty for over 35 years. He earned his Ph.D. in Social Psychology from Michigan State University in 1966. Jack then served as Lieutenant in the United States Air Force until 1965, after which he directed the Consumer Psychology program at Purdue University before joining NYU in 1981. Jack was a world renowned scholar and pioneer in the field of consumer behavior. He published more than 160 articles and book chapters and ten books. He served as the President of the American Psychological Association’s Society of Consumer Psychology (in 1974) and President of the Association for Consumer Research (in 1975). Jack also received numerous awards for his scholarship, including the American Marketing Association's Harold H. Maynard Award, the American Academy of Advertising's "Outstanding Contribution to Advertising" award, the Society of Consumer Psychology's bi-annual "Distinguished Scientist Award," and was a Fellow of both the Association for Consumer Research and the Society for Consumer Psychology.

Additional information can be found here:

http://www.stern.nyu.edu/faculty/bio/jacob-jacoby
http://www.legacy.com/obituaries/nytimes/obituary.aspx?page=lifestory&pid=188548438