14th Conference on Gender, Marketing and Consumer Behavior


14th Conference on Gender, Marketing and Consumer Behavior
#NEVERTHELESSPERSIST: (Re)Energizing Gender Research in Marketing and Consumer Behavior

October 10-11, 2018, Hilton Anatole, Dallas, TX USA

The Gender Marketing and Consumer Behavior conference is  a biennial conference on gender studies, welcoming contributions from any field.

Click here for the Call for Papers. 

All final paper submissions are due by April 15th, 2018.
Notifications will be sent out to submitters by July 15th, 2018.
Submission of revised papers by August 27th, 2018.

Please submit your papers at your earliest convenience.

All submissions should be uploaded to: https://easychair.org/conferences/?conf=genmac18 

Site web: https://genmac.co/conference/  

The 14th ACR Conference on Gender, Marketing, and Consumer Behavior will take place October 10-11, 2018 in Dallas, TX with an informal social gathering on the night of October 9th. The conference agenda will include competitive sessions, special sessions, a keynote speaker, mentorship breakfast, working paper/poster session, among other activities. 

This conference will be held directly before the Association for Consumer Research North America Conference (which runs from October 11-14, 2018) and will be located in the same venue, the Hilton Anatole.

We also encourage scholars to make additional submissions to ACR conference (deadline of March 23rd), which has “TRUST” as its broad conceptual focus.  

In this conference, we encourage scholarship that explores gender as a sociocultural construct (re)produced through multiple and intersecting levels of gender relations. These include (1) symbolic representations and discourses or “durable cultural expressions of gender differences” (McCall 1992, p. 837) (e.g. the categories of male/female/trans, masculine/feminine); (2) identities and experiences that arise from the embodiment of gender (e.g. motherhood, masculinities); and (3) the organizations and institutions that create sociocultural and economic structures, such as the gendered division of labor (McCall 1992). 

We leave open the possibilities of topics that scholars may examine using such a perspective, and encourage scholarship from across disciplines, methodological and theoretical dispositions that advances understanding of marketing, consumers, consumption, and gender.

For a list of possible topics, please visit: https://genmac.co/conference/ 

We are pleased to announce that connected to the GENMAC conference will be a special issue in the Journal of Marketing Management. Details regarding submissions and deadlines will be announced in due course. 

Conference Co-chairs: Catherine Coleman, Susan Dobscha, Linda Tuncay Zayer
Conference Support Team: Laurel Steinfield and Minita Sanghvi