2017 Fellow in Consumer Behavior Award

ACR’s highest honor
The Fellowship is the highest honor that ACR grants in recognition of an individual’s contribution to scholarly work in consumer behavior over an extended period of time. Since the award was instituted thirty years ago, only 33 individuals have been bestowed this honor.  The names of previous winners are on the association web site at http://www.acrwebsite.org/go/fellowawardees

ACR Fellows receive lifetime membership to the Association for Consumer Researchers and are invited to make a presentation at the ACR Conference in 2017, in San Diego, CA.

"These scholars have made an indelible scholarly impact on our discipline and are being recognized for being legends in the field. The ACR Board bestows this honor sparingly and takes into serious consideration the long-term impact of their work on contributions made in consumer behavior,” said Dr. Rajiv Vaidyanathan, Executive Director of ACR.

Barbara Khan, Chair of the Nomination Committee for the award summarized the accomplishments of each of the awardees:

Punam Anand Keller, Charles Henry Joes Third Century Professor of Management, The Tuck School, Dartmouth University.
“Punam is a highly productive and influential scholar in the area of persuasion and has a specifically focused on message factors that consciously and unconsciously influence consumers’ judgements. Her research has important practical implications for health care communication, pro-health behaviors and for helping consumers gain financial literacy.”
Richard Lutz, J.C. Penney Professor of Marketing, Warrington College of Business Administration University of Florida.
“Rich’s research on attitudes is pioneering and he is best known for his research on the construct of attitude towards the ad and how that affects brand attitudes. He has also studied inter-generational influences on brand preferences and he is one of the earliest scholars to recognize the importance of corporate social responsibility and corporate hypocrisy.”
Debbie Roedder-John, Curtis L. Carlson Chair in Marketing, University of Minnesota, Carlson School of Management.
“Debbie is an internationally recognized pioneering leader in children’s consumer behavior.  Her work has significantly enhanced our ability to understand the processing deficits underlying young children’s differential knowledge of and response to marketing phenomena. Her work has contributed to public policy debates and regulatory issues surrounding advertising to children. She is also well known for her research on consumers’ response to brands and how firms can use branding strategies to achieve their goals.”

If you would like more information about this topic, please contact Rajiv Vaidyanathan at acr@acrwebsite.org