2017 ACR/Sheth Foundation Dissertation Award

ACR provides annual awards for top doctoral dissertations on topics that deal with any aspect of cross-cultural or global consumer behavior and/or the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research related to individual, family, societal, or ecological well-being. These awards are funded by The Sheth Foundation, founded by Dr. Jagdish Sheth and Madhu Sheth. The 2017 award winners are:

Cross-cultural Track:
Rebecca Chae, University of Michigan, “Cultural Differences in How Descriptive Norms Influence Consumer Behavior” (Advisor – Carolyn Yoon)

Public-purpose Track:
Corinne Kelley, Florida State University, “The Ambassador Effect: A Pre-Commitment Technique to Increasing Consumer Prosocial Behavior and Loyalty” (Advisors – Maura Scott and Martin Mende)

Public-purpose Track:
Travis Oh, Columbia University, “The Psychology of Fun: Inquiry into Consumers’ Fun Experiences” (Advisor – Michel Tuan Pham)

Public-purpose Track:
Brandon Reich, University of Oregon, “Unexpected Consumer Blame Processes: Experiments in Blame Beliefs, Judgments, and Inferences” (Advisor – Robert Madrigal)

Public-purpose Track:
Ning Ye, Temple University, “You Are What You Eat: How Food Texture and Packaging Influence Consumer Well-being” (Advisor – Maureen Morrin)

If you would like more information about this topic, please contact Rajiv Vaidyanathan at acr@acrwebsite.org