What is ACR

The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. Today, ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.

The Association is governed by a Board of Directors elected by the ACR membership and empowered to act on behalf of the association.

Learn more about ACR by clicking on the following links:

What ACR stands for

What ACR Offers

ACR Conferences

ACR Awards