Advertising Ideology and the Encoding of Advertising Meaning: an Ethnographic and Discursive Approach

Aidan Kelly, Dublin Institute of Technology
Katrina Lawlor, Dublin Institute of Technology
Stephanie O’Donohoe, Dublin Institute of Technology
[ to cite ]:
Aidan Kelly, Katrina Lawlor, and Stephanie O’Donohoe (2005) ,"Advertising Ideology and the Encoding of Advertising Meaning: an Ethnographic and Discursive Approach", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 645-646.