The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers’ Attitude Towards Advertising

Gillian K. Oakenfull, Miami University
[ to cite ]:
Gillian K. Oakenfull (2005) ,"The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers’ Attitude Towards Advertising", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 641-642.