The Role of Meta-Analysis in Marketing and Consumer Behavior Research: Stimulator Or Inhibitor?

Martin Eisend, Freie Universitaet Berlin, Germany
EXTENDED ABSTRACT - Several meta-analyses have been carried out in marketing and consumer behavior research, leading to a high acceptance of the method. However, the implications of the implementation of meta-analysis for future research efforts in marketing and consumer behavior research are seldom discussed.
[ to cite ]:
Martin Eisend (2005) ,"The Role of Meta-Analysis in Marketing and Consumer Behavior Research: Stimulator Or Inhibitor?", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 620-622.