Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions

Rafi M. M. I. Chowdhury, University of Alberta
G. Douglas Olsen, University of Alberta
John W. Pracejus, University of Alberta
Moira Mireault, University of Alberta
EXTENDED ABSTRACT - The distinction between cognitive and affective stimuli has been made repeatedly (see, e.g., Bagozzi, Gopinath and Nyer 1999; Cohen and Areni 1991; Zajonc and Markus 1982). Although considerable effort has been placed on the examination of how cognitive information is integrated (see, e.g., Kardes 2001), research regarding affect integration is still in its infancy.
[ to cite ]:
Rafi M. M. I. Chowdhury, G. Douglas Olsen, John W. Pracejus, and Moira Mireault (2005) ,"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 606-607.