Special Session Summary Money, Time, Or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice

Christina L. Brown, University of Michigan
[ to cite ]:
Christina L. Brown (2005) ,"Special Session Summary Money, Time, Or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 588-589.