Special Session Summary Magnifying Effects of Immediate Consumer Experiences

Ziv Carmon, INSEAD
Joachim Vosgerau, INSEAD
[ to cite ]:
Ziv Carmon and Joachim Vosgerau (2005) ,"Special Session Summary Magnifying Effects of Immediate Consumer Experiences", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 584-587.