Special Session Summary the Ubiquitous Influence of Expectations

Stacy Wood, University of South Carolina
Uzma Khan, Yale University
[ to cite ]:
Stacy Wood and Uzma Khan (2005) ,"Special Session Summary the Ubiquitous Influence of Expectations", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 502-505.