Special Session Summary New Approaches For Measuring Consumer Preferences For Really New Products

Donna Hoffman, Vanderbilt University
[ to cite ]:
Donna Hoffman (2005) ,"Special Session Summary New Approaches For Measuring Consumer Preferences For Really New Products", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 456-459.