Special Session Summary How Do Consumers and Managers Process Numeric Information?&Nbsp; the Role of Numerical Cognition

Manoj Thomas, New York University
Vicki Morwitz, New York University
[ to cite ]:
Manoj Thomas and Vicki Morwitz (2005) ,"Special Session Summary How Do Consumers and Managers Process Numeric Information?&Nbsp; the Role of Numerical Cognition", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 445-448.