Special Session Summary Loss Aversion: What Is It and What Does It Mean For Marketing

Eric Johnson, Columbia University
Julie Irwin, University of Texas
[ to cite ]:
Eric Johnson and Julie Irwin (2005) ,"Special Session Summary Loss Aversion: What Is It and What Does It Mean For Marketing", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 398-399.