Special Session Summary Exploring Experiential Processing in Consumer Contexts

Rui Zhu, Rice University
[ to cite ]:
Rui Zhu (2005) ,"Special Session Summary Exploring Experiential Processing in Consumer Contexts", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 394-397.